The Real Life Central Perk Pop-Up Shop Commemorates 2 Decades of Friends
Alyson Wyers — August 28, 2014 — Business
References: popwatch.ew & refinery29
If you're a Friends fanatic and are still hyperventilating over the recent reunion on Late Night with Jimmy Kimmel, the news of a Central Perk pop-up shop opening in Manhattan might just do you in. It was just announced that 20 years after Rachel, Monica, Phoebe, Joey, Chandler and Ross first started hanging out at the fictional coffee place that a real life Central Perk will be opening at 199 Lafayette Street in the iconic gang's old neighborhood.
In addition to serving coffee, the pop-up shop will be selling Friends anniversary merchandise from Wednesday, September 17th until Saturday, October 18th. Trivia and giveaways will be happening as well. You can also enjoy your cup of coffee listening to Phoebe Buffay classics like Smelly Cat and Human Spleen, rather than standard cafe indie tracks.
In addition to serving coffee, the pop-up shop will be selling Friends anniversary merchandise from Wednesday, September 17th until Saturday, October 18th. Trivia and giveaways will be happening as well. You can also enjoy your cup of coffee listening to Phoebe Buffay classics like Smelly Cat and Human Spleen, rather than standard cafe indie tracks.
Trend Themes
1. Pop-up Cafes - Creating limited-time cafes based on popular media franchises or cultural touchstones could be a lucrative business model for event organizers and niche coffee shops.
2. Fan Culture Merchandising - Capitalizing on nostalgia for beloved television shows and films through commemorative merchandise could be a profitable revenue stream for media companies and retailers.
3. Experience-based Retail - Offering immersive, interactive in-store experiences could drive foot traffic and sales for brick-and-mortar shops in the age of e-commerce.
Industry Implications
1. Food and Beverage - The food and beverage industry could benefit from partnering with media properties to create buzz around new products and branded pop-up cafes.
2. Entertainment - Media companies can create new revenue streams by licensing their properties to be used in branded cafes and merchandise.
3. Retail - Retailers can differentiate themselves from competitors by offering memorable in-store experiences that enhance the shopping experience beyond just buying products.
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