International Delight Manhattan Hazelnut Mocha is Friends-Focused
Michael Hemsworth — January 5, 2023 — Lifestyle
References: internationaldelight & foodbev
The International Delight Manhattan Hazelnut Mocha coffee creamer has been launched in partnership with Warner Bros as a limited-edition product for avid Friends fans to pick up. The coffee creamer is inspired by the iconic sitcom and boasts the silhouette of the six friends on the front alongside the Central Perk logo. The creamer comes in original and zero sugar varieties, which are both characterized by their hazelnut and mocha flavors that are perfect for elevating any cup of java.
Vice President of Marketing Kallie Goodwin spoke on the International Delight Manhattan Hazelnut Mocha coffee creamer saying, "On a mission to deliver collaborations our consumers will love, the choice to create a creamer flavour inspired by Friends couldn’t have been any clearer. As Americans are looking to recreate their favourite coffeehouse experiences at home more and more…”
Vice President of Marketing Kallie Goodwin spoke on the International Delight Manhattan Hazelnut Mocha coffee creamer saying, "On a mission to deliver collaborations our consumers will love, the choice to create a creamer flavour inspired by Friends couldn’t have been any clearer. As Americans are looking to recreate their favourite coffeehouse experiences at home more and more…”
Trend Themes
1. Sitcom-inspired Food and Beverage Products - There is an opportunity for companies to tap into the nostalgia of popular sitcoms to create limited edition food and beverage products that appeal to fans.
2. Branded Collaborations - Collaborations with popular television shows and movies can be a marketing tool for companies to appeal to a wider audience.
3. At-home Coffeehouse Experience - As more people are staying at home, there is an opportunity to create products that elevate the at-home coffee drinking experience.
Industry Implications
1. Food and Beverage - Food and beverage companies can partner with popular television shows and movies to create themed products that appeal to fans.
2. Marketing and Advertising - Marketing and advertising agencies can leverage branded collaborations to create buzz and awareness for their clients' products.
3. Coffee and Cafe - Coffee shops and cafes can create branded merchandise, such as coffee creamers, to give customers the at-home coffeehouse experience they crave.
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