Musician Seal is Eaten by a Shark in This New 'Shark Week' Ad
Mary Van Puymbroeck — May 30, 2017 — Pop Culture
References: adweek
Each year, Discovery Channel hosts 'Shark Week,' and this year the network released a hilarious celebrity shark attack commercial to get the attention of audiences.
Created by Los Angeles ad firm 'AV Squad,' this commercial features musician Seal performing on a seaside dock. He is performing his hit song 'Kiss From a Rose' with a great degree of zest. Right at the climax of the song, Seal is engrossed in singing to a rose, and is attacked by a shark that swallows him whole. The copy of the ad reads 'it's still a bad week to be a seal.'
The result of this celebrity shark attack commercial is a tongue-in-cheek ad that reminds viewer of the shocking, high-entertainment value of Shark Week content. Discovery Channel's Shark Week begins July 23rd.
Created by Los Angeles ad firm 'AV Squad,' this commercial features musician Seal performing on a seaside dock. He is performing his hit song 'Kiss From a Rose' with a great degree of zest. Right at the climax of the song, Seal is engrossed in singing to a rose, and is attacked by a shark that swallows him whole. The copy of the ad reads 'it's still a bad week to be a seal.'
The result of this celebrity shark attack commercial is a tongue-in-cheek ad that reminds viewer of the shocking, high-entertainment value of Shark Week content. Discovery Channel's Shark Week begins July 23rd.
Trend Themes
1. Celebrity Shark Attack Commercials - The entertainment industry can utilize celebrities and social media to create viral and humorous marketing campaigns.
2. Shark-themed Promotional Content - Brands across all industries can leverage pop culture references, like Shark Week, to create content that resonates with audiences.
3. Interactive Advertising Campaigns - Marketers can design interactive campaigns that invite consumers to engage with brand content, like games and video ads.
Industry Implications
1. Entertainment - The entertainment industry can incorporate pop culture references into their marketing campaigns to increase audience engagement and interest.
2. Consumer Goods - Companies in the consumer goods industry can use Shark Week as a theme for marketing their products to align with contemporary culture.
3. Advertising and Marketing - The advertising and marketing industry can create innovative campaigns that interactivity and personalization to increase engagement and brand awareness.
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