CHER Partners with Scent Beauty to Release Her 'Decades' Collection
Niko Pajkovic — September 26, 2022 — Fashion
References: walmart & businesswire
Legendary singer-songwriter CHER has announced the launch of her newest fragrance collection called 'Decades.' The new collection has been developed in collaboration with Scent Beauty, a brand that CHER has had an ongoing partnership with since 2019. The collection consists of four fragrances, each of which is named after a specific decade: the '60s, '70s, '80s, and '90s.
“We are thrilled to continue our longstanding partnership with the iconic Cher. Following the launch of Cher Eau de Couture, we wanted to provide her fans with a complete fragrance wardrobe that embodies her star-power throughout the decades. The Decades Collection takes consumers on an olfactive journey embodying Cher’s famous personas from the 60’s through the 90’s. We’re thrilled to share them with the world!” said Steve Mormoris, Founder + CEO of Scent Beauty.
Image Credit: Walmart
“We are thrilled to continue our longstanding partnership with the iconic Cher. Following the launch of Cher Eau de Couture, we wanted to provide her fans with a complete fragrance wardrobe that embodies her star-power throughout the decades. The Decades Collection takes consumers on an olfactive journey embodying Cher’s famous personas from the 60’s through the 90’s. We’re thrilled to share them with the world!” said Steve Mormoris, Founder + CEO of Scent Beauty.
Image Credit: Walmart
Trend Themes
1. Celebrity Fragrance Collections - Developing fragrance collections in collaboration with celebrities can increase brand recognition and sales while providing fans with a connection to their favorite star.
2. Nostalgia Marketing - Creating products that evoke feelings of nostalgia, like these fragrances inspired by specific decades, can appeal to consumers' emotions and potentially increase brand loyalty.
3. Personalized Fragrances - Offering a variety of fragrances with different scents and styles allows consumers to find the perfect scent to match their personality, mood, or occasion.
Industry Implications
1. Beauty - Partnering with celebrities to create fragrance collections can be a valuable marketing strategy for companies in the beauty industry.
2. Entertainment - Tapping into audiences' nostalgia for past decades and celebrities can be a profitable opportunity for companies in the entertainment industry to expand their merchandise offerings.
3. Fashion - Creating fragrance collections that complement a celebrity's style and image can be a lucrative business opportunity for companies in the fashion industry looking to collaborate with high-profile individuals.
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