Armida Ascano — May 1, 2012 — About
References: miami.cbslocal
Once reserved for hardcore individualists and societal misfits, tattoos and tattoo art are now a huge part of mainstream society. This is due in part to such TV shows as Miami Ink, whose wild success catapulted tattoo art into the realm of the socially acceptable. Thus, it should come as no surprise that Miami is the most inked city in America, with 24 registered tattoo shops in total.
Our Chief Trend Hunter and top keynote speaker Jeremy Gutsche explored the concept of mainstream ink with CBS Miami, explaining that "Whenever you have a culture that is beachside based like Miami or Sao Paolo you see a much higher interest that is cosmetic, whether it’s plastic surgery or something like a tattoo." This idea focuses on modern society's desire to show skin, which, though more concentrated in warmer areas like Miami, is a concept that is rapidly expanding into other societies.
BY VANESSA BORGE
"So why is Ocean Drive littered with ink? Jeremy Gutsche from TrendHunter.com says it’s partly because of all that skin we’re willing to show.
“Whenever you have a culture that is beachside based like Miami or Sao Paolo you see a much higher interest that is cosmetic, whether it’s plastic surgery or something like a tattoo,” said Gutsche."
Our Chief Trend Hunter and top keynote speaker Jeremy Gutsche explored the concept of mainstream ink with CBS Miami, explaining that "Whenever you have a culture that is beachside based like Miami or Sao Paolo you see a much higher interest that is cosmetic, whether it’s plastic surgery or something like a tattoo." This idea focuses on modern society's desire to show skin, which, though more concentrated in warmer areas like Miami, is a concept that is rapidly expanding into other societies.
Read the full article at CBS Miami
What’s Fueling The Ink Craze?
BY VANESSA BORGE
"So why is Ocean Drive littered with ink? Jeremy Gutsche from TrendHunter.com says it’s partly because of all that skin we’re willing to show.
“Whenever you have a culture that is beachside based like Miami or Sao Paolo you see a much higher interest that is cosmetic, whether it’s plastic surgery or something like a tattoo,” said Gutsche."
Trend Themes
1. Mainstream Ink - Tattoos and tattoo art are now a component of mainstream society, expanding rapidly into other communities, offering new opportunities for cosmetic design, inking technology, and safer ink removal.
2. Cosmetic Culture - A desire to enhance physical appearance isn't limited to Miami and Sao Paulo, as cosmetic art and plastic surgery become more common in warm areas and beyond.
3. Creative Tattooing - As tattoos become more accepted, the demand for innovative and creative designs increases, opening up opportunities for new artists to take the growing industry in fresh directions.
Industry Implications
1. Cosmetic Tattooing - Demand and acceptance of tattoos and body arts allow cosmetic professionals and tattoo artists to collaborate, combining permanent ink with popular procedures like microblading, eyebrow tattooing, and scar camouflage.
2. Laser Tattoo Removal - As more individuals get tattoos, the need for better and safer tattoo removal options grows, spurring innovation and generating business opportunities for startups and established companies.
3. Tattoo Art Supplies - As the art of tattooing evolves and expands, so does the market for innovative, high-quality, and sustainable art supplies, including ink, needles, tattoo machines, and other accessories.
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