The CBNC x Ebbets Field Flannels 2012 Winter Collection is Sensual
Jordan Sowunmi — December 6, 2012 — Marketing
References: chubbyboob & hypebeast
Over the last five years, streetwear has become an important and crucial part of the pop cultural landscape through collaborations with rappers, but the CBNC x Ebbets Field 2012 Fall/Winter collection may put a serious dent in that trope.
The CBNC x Ebbets Field 2012 Fall/Winter collection lookbook features LA-based stunners Shay Maria and Alysha Netts, decked out in the latest CBNC strapback caps and 'Nerd Crew' jackets. Both models exude the kind of lowkey sensuality that is typically absent from most streetwear ads, drawing the viewer in with alluring eyes (and bodies), while still highlighting the classic cool look of the CBNC x Ebbets Field gear.
Despite this CBNC x Ebbets Field 2012 Fall/Winter collection eschewing the typical rapper-led campaigns of other streetwear brands, CBNC x Ebbets Field clothing is routinely worn by rappers, including Atlanta's Donnis, and California's Pac Div and Stunnaman.
The CBNC x Ebbets Field 2012 Fall/Winter collection lookbook features LA-based stunners Shay Maria and Alysha Netts, decked out in the latest CBNC strapback caps and 'Nerd Crew' jackets. Both models exude the kind of lowkey sensuality that is typically absent from most streetwear ads, drawing the viewer in with alluring eyes (and bodies), while still highlighting the classic cool look of the CBNC x Ebbets Field gear.
Despite this CBNC x Ebbets Field 2012 Fall/Winter collection eschewing the typical rapper-led campaigns of other streetwear brands, CBNC x Ebbets Field clothing is routinely worn by rappers, including Atlanta's Donnis, and California's Pac Div and Stunnaman.
Trend Themes
1. Streetwear Collaborations - Disruptive innovation opportunity: Create unique collaborations between streetwear brands and non-traditional influencers in order to reach new audiences and challenge conventional marketing practices.
2. Lowkey Sensuality - Disruptive innovation opportunity: Explore the use of more subtle and sensual imagery in streetwear advertising to break away from the typical bold and edgy aesthetic, appealing to a wider range of consumers.
3. Non-rapper Brand Endorsements - Disruptive innovation opportunity: Encourage endorsements of streetwear brands by non-rapper celebrities and influencers, showcasing the versatility and appeal of the products to a broader demographic.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology and fashion to create new wearables that blend style, comfort, and functionality.
2. Marketing - Disruptive innovation opportunity: Embrace unconventional marketing strategies, leveraging influencers and innovative campaigns, to attract and engage new audiences in a digital age.
3. Entertainment - Disruptive innovation opportunity: Enhance the connection between fashion and entertainment by creating collaborative ventures, such as clothing lines inspired by movies or TV shows.
6.8
Score
Popularity
Activity
Freshness
