DWiiNK Offers Accessibly Priced Premium CBD Beverages
Laura McQuarrie — August 9, 2019 — Lifestyle
References: tysonranchshop & prnewswire
DWiiNK is the name of a new line of CBD beverages from The Ranch Companies, founded by Mike Tyson and Rob Hickman, that shares drinks infused with 10 milligrams of high-quality CBD. The products are set to be sold at convenience stores in Los Angeles and will be introduced in flavors like Pineapple Orange, Watermelon and Mixed Berry, as well as an unflavored Original variety.
Although Mike Tyson is meticulous about the quality of the cannabis used in the product, DWiiNK is a premium CBD-infused beverage that sets itself apart for being affordably priced at just under $4 for a 16.9-ounce bottle. The launch of DWiiNK is happening at a time when consumer interest in CBD-enriched beverages is heightened and only anticipated to grow.
Although Mike Tyson is meticulous about the quality of the cannabis used in the product, DWiiNK is a premium CBD-infused beverage that sets itself apart for being affordably priced at just under $4 for a 16.9-ounce bottle. The launch of DWiiNK is happening at a time when consumer interest in CBD-enriched beverages is heightened and only anticipated to grow.
Trend Themes
1. Premium Cbd-infused Beverages - Disruptive innovation opportunity: Develop high-quality CBD-infused beverages targeting price-sensitive consumers.
2. Affordable CBD - Disruptive innovation opportunity: Create affordable CBD products to appeal to a larger market segment.
3. Growing Interest in Cbd-enriched Beverages - Disruptive innovation opportunity: Explore and expand the market for CBD-infused beverages by offering diverse flavors and formulations.
Industry Implications
1. Convenience Stores - Disruptive innovation opportunity: Collaborate with convenience stores to expand distribution channels for CBD-infused beverages.
2. Cannabis Industry - Disruptive innovation opportunity: Develop premium CBD products using high-quality cannabis to capture the growing market demand.
3. Beverage Industry - Disruptive innovation opportunity: Introduce novel CBD-infused beverages to capitalize on the rising interest in cannabinoids.
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