This Nestle Japan Promotion Turns Homes into Cat Restaurants
Charlotte Joyce Kidd — November 21, 2015 — Lifestyle
References: nestle.jp & en.rocketnews24
Nestle Japan has come up with a creative promotion for its MonPetit brand of gourmet cat food: it's turning cat owners' own dining rooms into miniature, private cat restaurants.
Throughout the month of December, cat owners in the Tokyo area can purchase a private, cat restaurant-quality meal for themselves and their cat. Nestle Japan sends a professional chef to their home to prepare the shared human and feline meal, which features two separate menus, one for cats and one for people. The gourmet cat meal is made up of fancily prepared pouches of MonPetit cat foods, while the dishes in the human meal mimic the ingredients of the cat food, which include maguro tuna, crab and roast chicken.
Throughout the month of December, cat owners in the Tokyo area can purchase a private, cat restaurant-quality meal for themselves and their cat. Nestle Japan sends a professional chef to their home to prepare the shared human and feline meal, which features two separate menus, one for cats and one for people. The gourmet cat meal is made up of fancily prepared pouches of MonPetit cat foods, while the dishes in the human meal mimic the ingredients of the cat food, which include maguro tuna, crab and roast chicken.
Trend Themes
1. Personalized Pet Dining - Opportunity for businesses to provide customized dining experiences for pets based on their individual preferences.
2. In-home Chef Services - Disruptive innovation opportunity for chefs to offer their services in people's homes, catering to both human and pet meals.
3. Gourmet Pet Food Market - Growing market for high-quality, gourmet pet food products that cater to pet owners who prioritize the dining experience for their pets.
Industry Implications
1. Pet Services - Potential for pet service providers to expand their offerings to include personalized dining experiences for pets and their owners.
2. Culinary Services - Opportunity for culinary professionals to tap into the market of in-home chef services for both humans and pets.
3. Pet Food - Emerging segment in the pet food industry focusing on high-quality, gourmet pet food options that mimic human meals.
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