The Paul Petro Special Projects Space Unites Toronto Metal Artists
Jessica Marcel — January 27, 2010 — Art & Design
The Paul Petro Special Projects Space is a small gallery-like storefront in Toronto where there is currently an exhibition of some of the best cast metal designs made by local artists. Rob Southcott and Dieter Janssen are among the designers featured in the show.
The cast metal designs include a metal tabletop juxtaposed with unfinished wooden legs, a part-metal old fashioned chair, an unusual chandelier and cloud-like wall art.
Implications - Featuring local artists or ingredients is a smart way for businesses to show off their appreciation of home-grown talent, like this Paul Petro Special Projects does. Through showcasing local talent, businesses are more likely to appeal to small communities where the word spreads fast. When a company can include various other artists in their work, they enhance their overall brand image.
The cast metal designs include a metal tabletop juxtaposed with unfinished wooden legs, a part-metal old fashioned chair, an unusual chandelier and cloud-like wall art.
Implications - Featuring local artists or ingredients is a smart way for businesses to show off their appreciation of home-grown talent, like this Paul Petro Special Projects does. Through showcasing local talent, businesses are more likely to appeal to small communities where the word spreads fast. When a company can include various other artists in their work, they enhance their overall brand image.
Trend Themes
1. Local Artist Showcases - Many businesses are embracing the trend of featuring local artists to connect with small communities and enhance their brand image.
2. Mixing Materials - There is a growing trend of combining different materials, such as metal and wood, in design to create unique and eye-catching products.
3. Unconventional Lighting - Unusual chandeliers and innovative lighting designs are gaining popularity as a way to add a unique touch to spaces.
Industry Implications
1. Art Galleries - Art galleries can tap into the trend of showcasing local artists to attract visitors and support the local arts community.
2. Furniture Design - The trend of mixing materials in furniture design offers disruptive innovation opportunities for companies looking to create unconventional and visually striking pieces.
3. Lighting Design - The demand for unconventional lighting designs opens up innovative opportunities for companies to create unique and imaginative lighting solutions.
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