Cass Chin's Website 'Brooklyn Brooklyn Company Company' is a Parody
Alyson Wyers — September 1, 2013 — Pop Culture
References: cassch.in & designtaxi
Cass Chin launched a hipster parody website that generates creative and hilarious entrepreneurial ideas. Brooklyn Brooklyn Company Company is based in Brooklyn as it is a known hipster stronghold, despite Cass Chin being a San Francisco native. The fake companies sell hipster-specific items, like fedoras, futons and tracksuits. Each enterprise also comes with a witty tag line laden with hipster lingo like 'gluten free' and 'artisanal.' The ideas are often set to Brooklyn backgrounds or other hipster-esque images, like the cast of HBO's Girls.
While the website is intended to playfully mock, some of the ideas could actually be fruitful. This includes the Brooklyn Laser Disc Company, since MP3s and records are so mainstream these days. This website is a go-to time killer, resulting in lots of laughs.
While the website is intended to playfully mock, some of the ideas could actually be fruitful. This includes the Brooklyn Laser Disc Company, since MP3s and records are so mainstream these days. This website is a go-to time killer, resulting in lots of laughs.
Trend Themes
1. Parody Business Ideas - Identify opportunities to disrupt traditional businesses by creating parody versions with a humorous twist.
2. Hipster-specific Market - Explore niche markets catering specifically to the hipster subculture, offering unique and specialized products.
3. Creative Tagline Generation - Develop innovative and witty taglines that resonate with target audiences, showcasing a brand's unique identity.
Industry Implications
1. E-commerce - Leverage the growing trend of online shopping by creating e-commerce platforms targeting hipster consumers with niche products.
2. Advertising and Marketing - Provide creative and unconventional marketing strategies that utilize humor and satire to connect with millennial audiences.
3. Graphic Design and Branding - Offer specialized branding services that capture the essence of the hipster culture and help businesses stand out with unique visual identities.
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