The Shake Shack is Trialing a Cash-Free Location
Ellen Smith — October 3, 2017 — Tech
References: cetusnews & techcrunch
Popular burger joint Shake Shack is trialing a cash-free location, in which consumers will order from a kiosk instead of a traditional register. The new location, which opens this October, will feature the innovative kiosks, which function using touchscreens and built-in text messaging systems to alert consumers when orders have been prepared.
Although this convenience-focused ordering system will dominate the location, the Shake Shack will still feature human staff members, refereed to as 'Hospitality Champs' who will be receiving $15 hourly for guiding guests through the ordering process. The kiosks will function in harmony with the restaurant's existing app, which enables a streamlined ordering process.
The cash-free Shake Shack location represents a dedication to consumer convenience, as well as the potential for the collaboration between human and technology-based customer service representatives.
Although this convenience-focused ordering system will dominate the location, the Shake Shack will still feature human staff members, refereed to as 'Hospitality Champs' who will be receiving $15 hourly for guiding guests through the ordering process. The kiosks will function in harmony with the restaurant's existing app, which enables a streamlined ordering process.
The cash-free Shake Shack location represents a dedication to consumer convenience, as well as the potential for the collaboration between human and technology-based customer service representatives.
Trend Themes
1. Cash-free Locations - The Shake Shack is trialing a cash-free location, which represents the trend of businesses transitioning to cashless transactions.
2. Kiosk Ordering Systems - Shake Shack's innovative kiosks with touchscreens and built-in text messaging systems represents the trend of businesses adopting self-service ordering systems.
3. Human-technology Collaboration - The collaboration between human staff members and kiosk ordering systems represents the trend of businesses leveraging technology while still providing personalized customer service.
Industry Implications
1. Fast Food - The cash-free Shake Shack location represents a disruptive innovation opportunity for fast food chains to streamline their ordering process and reduce cash handling overheads.
2. Retail - The trend of businesses transitioning to cashless transactions presents a disruptive innovation opportunity for retail stores to offer fast and secure payment options.
3. Hospitality - The collaboration between human staff members and kiosk ordering systems in the Shake Shack location presents a disruptive innovation opportunity for the hospitality industry to enhance customer experiences through technology integration.
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