These Traditional Scottish Ales are Branded with Cheeky Cartoon Wolves
Katherine Pendrill — June 23, 2015 — Art & Design
References: tayburn & thedieline
The new labels for the Black Wolf Brewery's craft beer line feature a series of fun and colorful cartoon wolves. The clever wolf-inspired branding pays homage to an urban legend from the brewery’s hometown of Sterling, Scotland.
The labels are inspired by the legend of the Black Wolf that is said to have saved the town of Sterling. In honor of the local legend, the Black Wolf Brewery created a series of labels that feature amusing cartoon wolves against colorful backdrops. The idea was to take a lighthearted and humorous approach, in order to capture the eyes of consumers. The labels also help to convey the emerging visual identity of the brand through the cheeky illustrated antics of the Black Wolf.
While the whimsical labels may be inspired by an ancient legend, the modern wolfish design is sure to appeal to contemporary drinkers.
The labels are inspired by the legend of the Black Wolf that is said to have saved the town of Sterling. In honor of the local legend, the Black Wolf Brewery created a series of labels that feature amusing cartoon wolves against colorful backdrops. The idea was to take a lighthearted and humorous approach, in order to capture the eyes of consumers. The labels also help to convey the emerging visual identity of the brand through the cheeky illustrated antics of the Black Wolf.
While the whimsical labels may be inspired by an ancient legend, the modern wolfish design is sure to appeal to contemporary drinkers.
Trend Themes
1. Whimsical Label Design - Craft beer brands can explore whimsical label designs inspired by local legends to capture consumer attention and create a unique visual identity.
2. Cartoon-inspired Branding - Using cartoon-inspired branding can add a lighthearted and humorous touch to products, appealing to modern consumers.
3. Urban Legend Marketing - Incorporating urban legends into marketing strategies can create a sense of intrigue and storytelling around a brand.
Industry Implications
1. Craft Beer Industry - Craft brewers can embrace whimsical label designs and cartoon-inspired branding to stand out in a competitive market and appeal to younger demographics.
2. Beverage Packaging Industry - The demand for unique and eye-catching label designs in the craft beer industry presents opportunities for beverage packaging companies to provide innovative and creative solutions.
3. Marketing and Advertising Industry - Marketing agencies can leverage urban legends as storytelling elements to develop captivating brand narratives and engage consumers in a memorable way.
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