Carter + Jane Released Its 'Scent Journey Collection'
Riley von Niessen — September 22, 2020 — Fashion
References: carterandjane
Carter + Jane, a natural skincare and fragrance company that was co-founded by Sara Jane Pirok and Susan Carter Kier, announced the release of its 'Scent Journey Collection,' a selection of seven organic essential oil aromas that take inspiration from different stories—highlighting the connection consumers are meant to experience when they put them on.
With so much variety in the collection, consumers have the chance to get acquainted with each fragrance and then decide which ones they'd like to repurchase—with the bundle deal offering a great discount. To apply the fragrances, Carter + Jane recommends putting a few drops on pulse points on the neck and wrists. With small easy to transport bottles, the fragrances can be reapplied throughout the day to provide a boost.
Image Credit: Carter + Jane
With so much variety in the collection, consumers have the chance to get acquainted with each fragrance and then decide which ones they'd like to repurchase—with the bundle deal offering a great discount. To apply the fragrances, Carter + Jane recommends putting a few drops on pulse points on the neck and wrists. With small easy to transport bottles, the fragrances can be reapplied throughout the day to provide a boost.
Image Credit: Carter + Jane
Trend Themes
1. Story-inspired Essential Oils - Opportunity to create personalized fragrance experiences through scents that are inspired by different stories.
2. Organic Essential Oils - Growing demand for natural and organic fragrance options, creating a market for high-quality, organic essential oils.
3. Small Easy-to-transport Bottles - Opportunity to cater to on-the-go consumers with convenient and portable packaging for fragrances.
Industry Implications
1. Skincare and Fragrance - Innovative possibilities in combining skincare and fragrance to offer multi-functional products.
2. Personalized Fragrance - Rising interest in customized fragrance experiences, providing an opportunity to offer tailor-made scents.
3. Natural and Organic Products - Growing market for natural and organic skincare and fragrance products, creating opportunities for environmentally-friendly brands.
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