Toyota's AR iPad App Overlays a Car's Interior on Physical Models
Laura McQuarrie — February 23, 2019 — Autos
References: toyota & campaignlive
Getting a look at a car's interior is as simple as lifting up its hood—or interacting with the iPad application Toyota created to show off its C-HR model. The augmented reality app Toyota created with digital agency Brandwidth was created for use in showrooms, shopping centers and trade shows, giving consumers the chance to see the inner-workings of the car model with something like X-ray vision.
With augmented reality and object recognition software, the app overlays the interior components of the hybrid car onto the physical version of the car on-site. In this way, consumers are able to digitally interact with the car and learn about its key features, including how it uses energy and how its drivetrain operates.
With augmented reality and object recognition software, the app overlays the interior components of the hybrid car onto the physical version of the car on-site. In this way, consumers are able to digitally interact with the car and learn about its key features, including how it uses energy and how its drivetrain operates.
Trend Themes
1. Augmented Reality Showroom - Creating AR applications for showrooms and shopping centers allows consumers to digitally interact with products and explore their features.
2. Object Recognition Technology - Utilizing object recognition software in apps allows for the overlay of digital information onto physical objects, creating interactive and informative experiences.
3. Digital Product Interactions - Developing digital apps that enable consumers to virtually explore the inner-workings of products provides a unique and engaging way to learn about key features and functionalities.
Industry Implications
1. Automotive - In the automotive industry, AR applications can be used to create immersive experiences for potential customers in showrooms and trade shows.
2. Retail - Implementing object recognition technology in retail environments enables customers to interact with products and explore their features before making a purchase.
3. Technology - Developing innovative digital applications for product interactions opens up new possibilities for technology companies to enhance user experiences.
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