Anyone Can Getaway in This Carlton Draught 'Beer Chase' Commercial
Romina S. Cortellucci — September 2, 2012 — Pop Culture
References: carltondraught.au & itsnicethat
Sure to induce laughter, this Carlton Draught 'Beer Chase' commercial spoofs 1980s car chase scenes. Made for the Australian beer brand by communications agency Clemenger BBDO, this hilarious advertisement captures all the possible staple of car chases within the action movie genre -- yet there is a catch since not one single car is involved. Both cops and robbers alike hold on to their Carlton Draught with dear life through the entire getaway.
The surprisingly original idea is executed to perfection from a killer soundtrack to a typical set pieces. Though the cast in the film would not be able to outrun a car, they sure can provide a tank full of laughs.
The surprisingly original idea is executed to perfection from a killer soundtrack to a typical set pieces. Though the cast in the film would not be able to outrun a car, they sure can provide a tank full of laughs.
Trend Themes
1. Spoof Advertisements - Opportunity to create more humorous and memorable ads by spoofing popular genres and movies.
2. Product as Hero - Opportunity to showcase the product as the hero rather than using traditional advertising approaches to better connect with customers.
3. Nostalgic Marketing - Opportunity to leverage popular elements from the past to appeal to customers and create an emotional connection.
Industry Implications
1. Beverage - Opportunity for beverage companies to create memorable ads that connect with customers on a humorous and emotional level.
2. Entertainment - Opportunity for the entertainment industry to embrace innovative marketing approaches that leverage popular genres and nostalgic elements to resonate with audiences.
3. Advertising - Opportunity for the advertising industry to create more creative and effective campaigns by infusing humor and nostalgia into their approach.
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