The Caribbean Cosmo Offers Refreshment With Minimal Effort
Vasiliki Marapas — July 24, 2014 — Lifestyle
References: maliburumdrinks & womenshealthmag
The Malibu Rum Cocktail Caribbean Cosmo is perfect for those who don't have the time, nor the inclination, to mix their own drinks.
Bartending is a skill that's often taken for granted. I know this because whenever I try to make one, more often than not it tastes like rubbing alcohol with a spritz of lemon, rather than a refreshing beverage. And while there are plenty of handy cocktail recipes on the Internet, the thought of dusting off your blender (you know, the one you bought during your week-long smoothie kick) is grimace-worthy.
This pre-made cocktail allows you to enjoy a beach-worthy cosmopolitan with just a twist of a lid. According to the Malibu website, this drink is what happens when "city sophistication meets island attitude." Sign us up!
Bartending is a skill that's often taken for granted. I know this because whenever I try to make one, more often than not it tastes like rubbing alcohol with a spritz of lemon, rather than a refreshing beverage. And while there are plenty of handy cocktail recipes on the Internet, the thought of dusting off your blender (you know, the one you bought during your week-long smoothie kick) is grimace-worthy.
This pre-made cocktail allows you to enjoy a beach-worthy cosmopolitan with just a twist of a lid. According to the Malibu website, this drink is what happens when "city sophistication meets island attitude." Sign us up!
Trend Themes
1. Pre-mixed Cocktails - Opportunity for companies to create convenient, ready-to-drink cocktails for consumers looking for a hassle-free experience.
2. Convenience Innovation - Potential for disruptive innovation in the beverage industry by offering pre-mixed cocktails that cater to customers' time constraints and desire for easy-to-make drinks.
3. Bringing Mixology Home - Creating pre-mixed cocktails that replicate the taste and quality of professionally crafted drinks, giving consumers the opportunity to enjoy a bar-like experience in the comfort of their own homes.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to expand their product offerings by introducing pre-mixed cocktails to cater to consumers' desire for convenience and quality.
2. Alcohol Industry - Disruptive innovation opportunity for alcohol brands to tap into the growing market of pre-made cocktails and provide consumers with an easy, enjoyable drinking experience.
3. Hospitality Industry - Potential for hotels, resorts, and bars to implement pre-mixed cocktail options to offer guests a variety of convenient and delicious beverage choices without compromising on taste or quality.
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