CardStore's 'World's Toughest Job' Position Describes Moms
Laura McQuarrie — April 15, 2014 — Marketing
References: rehtom.net & adweek
Several people responded to a job posting for a "Director of Operations" posting, which they later found out was for the #WorldsToughestJob and a Mother's Day ad for CardStore.
The posting went up on the Rehtom Inc. website ("Mother" spelled backwards) and then the interested people found out some shocking details about the position during a Skype interviews for the job. Being a Director of Operations at Rehtom means you'll get no pay, no vacations, no breaks and lunch only when your associate has eaten first. Basically, the job can be summed up with one line mentioned in the interview: "if you had a life, we'd ask you to give that life up."
Just as people are starting to realize the insanity of this position, the interviewer says that billions of people already hold this position and those people are moms.
The posting went up on the Rehtom Inc. website ("Mother" spelled backwards) and then the interested people found out some shocking details about the position during a Skype interviews for the job. Being a Director of Operations at Rehtom means you'll get no pay, no vacations, no breaks and lunch only when your associate has eaten first. Basically, the job can be summed up with one line mentioned in the interview: "if you had a life, we'd ask you to give that life up."
Just as people are starting to realize the insanity of this position, the interviewer says that billions of people already hold this position and those people are moms.
Trend Themes
1. Unconventional Job Postings - As seen in CardStore's 'World's Toughest Job' stunt, utilizing creative and bold job postings can attract attention and generate buzz around a company's hiring practices.
2. Work-life Balance - Job postings that prioritize work-life balance are becoming increasingly attractive to job seekers looking for a healthy balance between career success and personal fulfillment.
3. Remote Work - As more companies shift to remote work, job postings that offer remote opportunities will become more common, providing flexibility and wider access to top talent.
Industry Implications
1. Human Resources - With the rise of unconventional job postings and the prioritization of work-life balance in the workplace, HR departments have the opportunity to innovate in their recruiting strategies and differentiate themselves from competitors.
2. Parenting - As the COVID-19 pandemic shines a light on the hard work and sacrifice of parents, there is an opportunity for businesses to invest in products and services that support and celebrate the parenting experience.
3. Media & Advertising - Trendsetting marketing and advertising campaigns, such as CardStore's 'World's Toughest Job' ad, showcase the power of creative messaging for driving consumer engagement and brand loyalty.
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