The Cardiff After Dark Series is Intoxicatingly Entertaining
Meghan Young — October 4, 2012 — Fashion
References: maciejdakowicz & itsnicethat
The Cardiff After Dark photo series appears to depict the best moments of college life. Interestingly enough, however, it hones in on the drunken debauchery of an entire city: Cardiff. Considering that Britain is known for its inhabitants' love of binge-drinking, these images are most likely a point of pride for those captured rather than proof of pain or even shame.
Shot by London-based Polish photographer Maciej Dakowicz, the Cardiff After Dark photo series is an accumulation of five years worth of drunken documentation. From bloody noses and shameless flirtation to the scantily-clad and fancily-dressed, Dakowicz has managed to capture a range of people, emotions and situations.
The Cardiff After Dark series has since been published as a book by Thames & Hudson.
Shot by London-based Polish photographer Maciej Dakowicz, the Cardiff After Dark photo series is an accumulation of five years worth of drunken documentation. From bloody noses and shameless flirtation to the scantily-clad and fancily-dressed, Dakowicz has managed to capture a range of people, emotions and situations.
The Cardiff After Dark series has since been published as a book by Thames & Hudson.
Trend Themes
1. Documenting Nightlife Photography - Opportunity for nightlife photographers and publishers to cover and showcase the city's lesser-seen and entertaining side while providing a platform for unseen talents.
2. Digital Media for Binge-drinking Culture - Opportunity for digital marketing and media agencies to develop content and campaigns reflective of the culture, tapping into target market and forging meaningful connections and engagements.
3. Controversial Artistic Expression - Opportunity to explore and push the boundaries with highly-sensitive, risque art concepts that promote conversations, and spark debates.
Industry Implications
1. Photography - The photo series highlights a lucrative market for photographers with exceptional storytelling and visual abilities that can capture the raw, authentic and unfiltered moments of nightlife.
2. Publishing - Publishers can take the lead in curating and showcasing more modern and unconventional tales and works of art, potentially appealing to a diverse and younger audience.
3. Alcohol and Beverage - The potentially controversial content holds the potential for collaboration with distillers and beverage companies looking to explore and support a market that not only drinks but embraces it aggressively and freely.
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