The Carabao Mixed Berry Contains Just 63 Calories
Michael Hemsworth — February 27, 2020 — Marketing
References: carabaoenergy & foodbev
The Carabao Mixed Berry energy drink is the latest flavor from the brand that will offer consumers a flavorful product that doesn't tip the scales when it comes to calories. The product contains just 63 calories per can and features a flavorful profile that is perfect for consumers who are looking for a tasty product that is unlike other options presently on the market. The drink will be launched at Asda locations starting March 14, 2020 with an expanded rollout taking place on March 23, 2020 in the UK.
Manager Director of Carabao UK & Ireland David Butcher spoke on the Carabao Mixed Berry energy drink saying, "The launch of our Mixed Berry flavor is a standout moment in our mission to create energy drinks that rival the much-loved taste of traditional soft drinks. We’re excited to see how this new product fulfils Carabao’s ambition to grow further within the UK energy drinks market.”
Manager Director of Carabao UK & Ireland David Butcher spoke on the Carabao Mixed Berry energy drink saying, "The launch of our Mixed Berry flavor is a standout moment in our mission to create energy drinks that rival the much-loved taste of traditional soft drinks. We’re excited to see how this new product fulfils Carabao’s ambition to grow further within the UK energy drinks market.”
Trend Themes
1. Low-calorie Energy Drinks - Creating low-calorie energy drinks offers an opportunity to cater to health-conscious consumers while still providing a flavorful product.
2. Expanded Energy Drink Flavors - The introduction of new and unique flavors in the energy drink market allows brands to stand out and attract consumers looking for something different.
3. Healthy Alternatives to Traditional Soft Drinks - Energy drinks that offer a comparable taste to traditional soft drinks can disrupt the market by providing a healthier option for consumers.
Industry Implications
1. Energy Drink Industry - The energy drink industry has the opportunity to innovate by creating low-calorie and unique flavored products that cater to different consumer preferences.
2. Beverage Industry - In the beverage industry, companies can disrupt the market by offering healthier alternatives to traditional soft drinks without compromising on taste.
3. Retail Industry - Retailers have the chance to capitalize on the demand for low-calorie energy drinks by stocking a variety of options that cater to different consumer tastes.
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