Carabao Mango Burst Has Just 49-Calories Per Can
Michael Hemsworth — April 28, 2022 — Marketing
References: drinkcarabao & talkingretail
The Carabao Mango Burst energy drink is the brand's latest addition to its lineup focused on a premium flavor with a stimulating recipe to boot.
The drink features just 49-calories per can and features no artificial sweeteners or authentic colors in favor of natural alternatives. These changes are expected to be rolled out across the brand's entire lineup of energy drink flavors. The new energy drink flavor is HFSS-compliant to ensure a smooth rollout in the UK.
Chief Marketing Officer John Luck commented on the new Carabao Mango Burst energy drink saying, "We’re excited to launch the new flavour just in time for the summer months and look forward to seeing it contribute to our ambition to grow the brand further within the UK energy drinks market.”
The drink features just 49-calories per can and features no artificial sweeteners or authentic colors in favor of natural alternatives. These changes are expected to be rolled out across the brand's entire lineup of energy drink flavors. The new energy drink flavor is HFSS-compliant to ensure a smooth rollout in the UK.
Chief Marketing Officer John Luck commented on the new Carabao Mango Burst energy drink saying, "We’re excited to launch the new flavour just in time for the summer months and look forward to seeing it contribute to our ambition to grow the brand further within the UK energy drinks market.”
Trend Themes
1. Low-calorie Energy Drinks - Developing energy drinks with low-calorie count and no artificial sweeteners to cater to health-conscious consumers.
2. Natural Flavorings - Using natural alternatives to artificial flavors for energy drinks to appeal to customers who want healthier options.
3. Hfss-compliant Products - Designing food and beverages that meet the UK's standards on high fat, salt, and sugar products to adhere to regulations and promote healthy living.
Industry Implications
1. Beverage Industry - Energy drink manufacturers incorporating natural ingredients and low-calorie counts to meet consumer preferences for healthier drinks.
2. Food and Health Industry - Developing products that aim to meet the UK's standards on health and nutrition to promote healthy living.
3. Marketing Industry - Marketing campaigns that target health-conscious consumers and promote natural, low-calorie energy drinks as the better choice.
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