Nocco Mango Del Sol Has 3,000mg of BCAAs
Michael Hemsworth — May 31, 2022 — Marketing
The Nocco Mango Del Sol is a limited-edition flavor from the functional beverage brand for the UK market that's perfect for athletes to incorporate into their regime. The drink features a carbonated profile that's sugar-free and formulated with 180mg of caffeine as well as 3,000mg of branched-chain amino acids (BCAAs). The vegan-friendly refreshment is priced at £2.49 per can, and is arriving at retailers and gyms nationwide for consumers to pick up.
Head of Marketing Amy Tickner commented on the new Nocco Mango Del Sol saying, "This bold new flavour takes our Del Sol family of drinks to the next level. We’re already seeing three times faster growth than the category, showing our consumers are seeking not just functionality but superior taste too.”
Head of Marketing Amy Tickner commented on the new Nocco Mango Del Sol saying, "This bold new flavour takes our Del Sol family of drinks to the next level. We’re already seeing three times faster growth than the category, showing our consumers are seeking not just functionality but superior taste too.”
Trend Themes
1. Functional Fitness Drinks - The rising trend of functional fitness drinks indicates an opportunity for companies to create innovative and unique beverage formulations that serve a dual purpose of delivering nutrition and boosting performance.
2. Vegan-friendly Beverages - The growing demand for vegan-friendly beverages suggests an opportunity for companies to develop plant-based and dairy-free alternatives that cater to a wider consumer base.
3. Limited-edition Flavours - The success of limited-edition flavours highlights an opportunity for companies to create exclusive and seasonal product offerings that generate excitement and attract consumers.
Industry Implications
1. Functional Beverages - The functional beverage industry has the potential to create new and innovative formulations that cater to consumers' health and wellness needs while providing a refreshing drink experience.
2. Fitness and Sports Nutrition - Fitness and sports nutrition industries can benefit from emerging trends in the functional beverage market by using these drinks as a new way to provide pre and post-workout nutrition to consumers.
3. Vegan and Plant-based Foods - The vegan and plant-based food industry can capitalize on the trend of vegan-friendly beverages to create complementary and healthy drink options for consumers who prefer plant-based and cruelty-free products.
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