The Ford GT Car Order Kit Allows Buyers to Create Before they Purchase
Michael Hemsworth — January 19, 2017 — Autos
The Ford GT Car Order Kit is a new offering from the automotive brand that infuses a bit of fun into the car buying experience for consumers. The kit ships to pre-approved applicants and enables them to create a scale model vehicle that looks exactly how they'd like their new Ford GT to look once it's ready for them to drive.
The car buying experience is constantly being upgraded with various perks and offers in order to help satisfy consumers when it comes to creating a truly one-of-a-kind experience. This is created with the Ford GT Car Order Kit that makes the experience of designing and purchasing a vehicle more like child's play, which speaks to consumers who are looking for a more immersive way to buy big ticket items.
The car buying experience is constantly being upgraded with various perks and offers in order to help satisfy consumers when it comes to creating a truly one-of-a-kind experience. This is created with the Ford GT Car Order Kit that makes the experience of designing and purchasing a vehicle more like child's play, which speaks to consumers who are looking for a more immersive way to buy big ticket items.
Trend Themes
1. Interactive Car Design - The trend towards interactive car design allows consumers to personalize their vehicles before purchase, enhancing the buying experience.
2. Playful Purchase Experiences - Playful purchase experiences, such as the Ford GT Car Order Kit, are disrupting traditional car buying methods by appealing to consumers seeking more engaging ways to make big-ticket purchases.
3. Customization as a Competitive Advantage - The rise of customizable car-building kits like the Ford GT Car Order Kit showcases how customization can be a key differentiator for automotive brands.
Industry Implications
1. Automotive - The automotive industry can leverage interactive car design trends to provide unique and personalized buying experiences.
2. E-commerce - E-commerce platforms can develop playful purchase experiences to disrupt traditional online retail and increase consumer engagement.
3. Toy Manufacturing - Toy manufacturers can explore opportunities to collaborate with automotive brands and create customizable car-building kits for kids and adults alike.
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