The Ford F-150 Lightning Has an Online Configuration Service
Colin Smith — January 10, 2022 — Autos
The Ford F-150 Lightning is the automaker's upcoming flagship electric truck. For consumers who were lucky enough to secure a pre-order of the truck, there is now a configuration service live on Ford's website. This service allows users to pick and choose features that they desire in their Ford F-150 Lightning, which will launch in mid-2022. The configurator allows for selecting different computer-assisted features, drivetrains, battery ranges, and other aesthetic features at this time.
One application of Ford's early-launched configurator is the statistics that come from this. Through analyzing the most common configurations as well as the features that are seldom selected, Ford is essentially receiving free market research on electric truck drivers' interests. The gathered metrics will then likely fuel the available options for the F-150 Lightning 2023, which will also be customizable. For consumers who did not pre-order the 2022 model and are interested in a custom EV, it is advised to preorder the 2023 model as early as possible to ensure availability.
Image Credit: Ford
One application of Ford's early-launched configurator is the statistics that come from this. Through analyzing the most common configurations as well as the features that are seldom selected, Ford is essentially receiving free market research on electric truck drivers' interests. The gathered metrics will then likely fuel the available options for the F-150 Lightning 2023, which will also be customizable. For consumers who did not pre-order the 2022 model and are interested in a custom EV, it is advised to preorder the 2023 model as early as possible to ensure availability.
Image Credit: Ford
Trend Themes
1. Customization of Electric Vehicles - The rise of customizable electric vehicles presents opportunities for companies to gather market research on consumer preferences, and develop unique products that meet specific customer needs.
2. Online Vehicle Configuration Services - The availability of online vehicle configuration services, can streamline the car-buying process, improve customer experience and provide insight into market preferences.
3. Personalized Automotive Features - Increased demand for personalized automotive features, provides an opportunity for companies to offer customizable options and create a competitive edge.
Industry Implications
1. Automotive Industry - The automotive industry can incorporate customization features into electric vehicles to improve their market appeal and become leaders in a growing industry.
2. Technology Industry - The technology industry as a whole can benefit from partnerships with the automotive industry to create innovative customer experience technology.
3. Data Analytics Industry - The data analytics industry can use vehicle configuration data to provide insight into consumer preferences, and help companies optimize their products to meet their customer's needs.
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