Car Music Project for Ford
References: treehugger
Recycling has spurred on such a huge movement for creative projects like these instruments made of old car parts.
The video is from the British Ford commercial we posted last week which featured an entire orchestra made of pieces of a Ford Focus backed up singer, Alesha Dixon. The music they are able to create on these 21 instruments is truly incredible. Although the car was brand new, it's still neat to see how these pieces, which would otherwise be considered useless on their own, can be used to create alternative products.
The Car Music Project took five weeks and 22 people and resulted in the creation of string, wind, brass and percussion instruments. Each piece not only had to look good but had to be perfectly in tune as they were used by real musicians for the ad.
Bill Milbrodt, who took part in the project, had worked on another Car Music Project using a Honda Accord.
"The car was dismantled completely, and the parts were sorted into boxes and around the workshop (door parts with door parts, etc.)," Milbrodt explained in an interview by Peter Kirn.
"We were also required — for credibility and authenticity — to make instruments from intact car parts as much as possible (as opposed to making major or defining parts out of sheet metal from the body of the car)."
Check out the video featuring Alesha Dixon:
The video is from the British Ford commercial we posted last week which featured an entire orchestra made of pieces of a Ford Focus backed up singer, Alesha Dixon. The music they are able to create on these 21 instruments is truly incredible. Although the car was brand new, it's still neat to see how these pieces, which would otherwise be considered useless on their own, can be used to create alternative products.
The Car Music Project took five weeks and 22 people and resulted in the creation of string, wind, brass and percussion instruments. Each piece not only had to look good but had to be perfectly in tune as they were used by real musicians for the ad.
Bill Milbrodt, who took part in the project, had worked on another Car Music Project using a Honda Accord.
"The car was dismantled completely, and the parts were sorted into boxes and around the workshop (door parts with door parts, etc.)," Milbrodt explained in an interview by Peter Kirn.
"We were also required — for credibility and authenticity — to make instruments from intact car parts as much as possible (as opposed to making major or defining parts out of sheet metal from the body of the car)."
Check out the video featuring Alesha Dixon:
Trend Themes
1. Creative Recycling - The trend of recycling waste materials for creative projects, such as musical instruments made from car parts, creates opportunities for companies to explore innovative product designs and branding strategies.
2. Upcycling - The upcycling trend promotes the use of discarded materials in the creation of new original items, allowing businesses to develop disruptive product innovation while improving sustainability and reducing costs.
3. Sustainable Manufacturing - Sustainable manufacturing practices that involve the repurposing of waste materials can lead to the creation of innovative products, while reducing environmental impact and inspiring responsible consumer behavior.
Industry Implications
1. Automotive - Companies in the automotive industry can leverage the opportunities of repurposing discarded parts, contributing to a circular economy and creating unique marketing campaigns that align with sustainability and innovation.
2. Music - The music industry can explore the use of unconventional materials in instrument-making, creating unique sounds and fostering environmentally conscious practices that resonate with consumers.
3. Advertising - The advertising industry can take advantage of creative recycling and upcycling trends to create innovative and eco-friendly campaigns, establishing brand awareness and enhancing customer engagement.
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