Porsche's Soundtrack My Life Adapts to Different Driving Styles
Laura McQuarrie — June 18, 2021 — Autos
References: newsroom.porsche & engadget
Porsche's Soundtrack My Life project provides an adaptive sound that's generated based on movement. Porsche is planning to introduce an entirely new kind of listening experience that has the potential to make driving experiences more immersive. The driver starts by selecting a basic musical mood, then a soundtrack is composed based on various elements like acceleration, speed and centrifugal forces.
Norman Friedenberger, Product Owner at Porsche Digital and the person behind Soundtrack My Life, says "This new technology isn’t about playing personalized playlists or simply adjusting the tempo and pitch of existing music to match the car’s speed. It's about creating an individual sound experience from a construction kit with a variety of sounds and musical structures during a drive.
Norman Friedenberger, Product Owner at Porsche Digital and the person behind Soundtrack My Life, says "This new technology isn’t about playing personalized playlists or simply adjusting the tempo and pitch of existing music to match the car’s speed. It's about creating an individual sound experience from a construction kit with a variety of sounds and musical structures during a drive.
Trend Themes
1. Adaptive Sound Design - With the rise of smart cars, there is a disruptive opportunity for car companies to collaborate with sound designers to create personalized soundscapes based on parameters such as route, time of day, and personal preferences.
2. Intelligent Audio Technology - As the automotive industry continues to innovate and adopt new technologies, there is a growing need for intelligent audio technologies that can adjust to the specific driving conditions and behaviors of individual drivers.
3. Enhanced User Experience - Automakers can improve the in-car experience for drivers by integrating personalized soundtracks that reflect their driving style and preferences, thus creating a more enjoyable and immersive experience.
Industry Implications
1. Automotive - The automotive industry can benefit from offering personalized soundscapes that complement the driving experience and create additional value for customers.
2. Entertainment - The integration of personalized soundtracks to the driving experience creates new opportunities in entertainment, including partnerships with music labels and streaming services to offer unique driving experiences.
3. Audio Technology - The development of intelligent audio technologies that can adapt to individual driving conditions and behaviors opens up opportunities for audio technology companies to collaborate with automakers to provide these solutions.
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