Bentley's New Car Will Play Adaptive Music While Cruising
Josh Thompson-Persaud — June 28, 2021 — Autos
References: bentleymedia & luxurylaunches
Bentley's new all-electric Grand Tourers will have an adaptive music system that uses artificial intelligence to compose audio in real-time. The system, engineered in partnership with LifeScore, will shift and change the music according to user settings and driving style, injecting narrative into automotive adventures. The system harnesses the power of AI alongside an expansive sound library recorded at Abbey Road Studios to create a musical algorithm that makes each drive intimate and unique.
The adaptive music feature helps Bentley stand out against other luxury cars. Rather than changing the car's physical components, the feature facilitates the emotional connection between the driver, the car, and the road. While the adaptive music software is still in the prototype stage, Bentley announced that it will be integrated into the release of its first electric car.
Image Credit: Bentley Media
The adaptive music feature helps Bentley stand out against other luxury cars. Rather than changing the car's physical components, the feature facilitates the emotional connection between the driver, the car, and the road. While the adaptive music software is still in the prototype stage, Bentley announced that it will be integrated into the release of its first electric car.
Image Credit: Bentley Media
Trend Themes
1. In-car AI Audio Systems - Car manufacturers are increasingly integrating AI-powered audio systems into their vehicles, creating new opportunities for personalized and immersive driving experiences.
2. Adaptive Music Technology - The use of AI to compose and adapt music in real-time based on user settings and driving style has the potential to disrupt traditional music streaming services and revolutionize the way we consume and interact with music.
3. Narrative-driven Experiences - The integration of AI-powered audio systems into cars opens the door to creating immersive and personalized driving experiences that are driven by narrative and intertwine with the driving style of the user.
Industry Implications
1. Automotive Industry - Companies in the automotive industry can leverage AI-powered audio systems to create a competitive edge through personalized and immersive driving experiences that resonate with consumers.
2. Music Industry - The incorporation of adaptive music technology into cars creates new opportunities for the music industry to innovate and create personalized music experiences tailored to each individual's driving style and preferences.
3. Entertainment Industry - The use of AI-powered audio systems within cars has the potential to transform the entertainment industry by creating immersive and personalized driving experiences that seamlessly integrate audio content with the user's driving experience.
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