This MINI Connected Ad Suggests Car Music Playlists at Gas Stations
Laura McQuarrie — September 9, 2016 — Autos
To show off the features of MINI Connected, MINI Cooper created a stunt that lets drivers enjoy more of the in-car music they love. MINI Connected makes it possible for a driver to listen to playlists on their mobile device, so the brand set up a microphone at gas stations in order to tune into the music that's been selected by a car's driver.
After "listening," to the music, Shazam was able to determine the song playing, which made it possible for a complementary playlist on Deezer to be selected. From there, drivers are able to receive their gas receipt and along with it, an invite to download MINI Connected for a selection of more personalized driving playlists.
As well as helping consumers to discover more music that they will love, this serves as a great promotion to show off the features of a MINI Cooper.
After "listening," to the music, Shazam was able to determine the song playing, which made it possible for a complementary playlist on Deezer to be selected. From there, drivers are able to receive their gas receipt and along with it, an invite to download MINI Connected for a selection of more personalized driving playlists.
As well as helping consumers to discover more music that they will love, this serves as a great promotion to show off the features of a MINI Cooper.
Trend Themes
1. Personalized Driving Playlists - Personalized driving playlists enhance the in-car music experience and cater to drivers' individual preferences.
2. In-car Music Integration - Integration of music streaming services in cars allows drivers to access their favorite playlists seamlessly.
3. Shazam-powered Playlist Recommendations - Using Shazam to identify songs and generate related playlists offers a convenient way for drivers to discover new music.
Industry Implications
1. Automotive - Automotive companies can explore integrating personalized playlist features into their vehicles' infotainment systems to enhance the driving experience.
2. Music Streaming - Music streaming platforms can partner with car manufacturers to provide seamless integration of users' playlists in vehicles.
3. Mobile Apps - Developers can create mobile apps that utilize Shazam-like technology to identify songs and recommend personalized playlists in various contexts.
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