Dacia Worked with 30 Creatives to Reinvent the Car Owner's Manual
Laura McQuarrie — December 11, 2015 — Autos
References: daciagroup
As a car manufacturer, Dacia knows that drivers only choose to read the classic car manual when the must in a situation of trouble. In order to turn this resource into a source of entertainment rather than reading that's done as a chore, Dacia created an 'Alternative Manual.'
This new type of car manual was created in partnership with more than 30 writers and illustrators, who addressed topics like tools, child security, seatbelts and the car's dashboard. Instead of reading like a typical manual, the book communicates information creatively with poetry and prose.
The inventive book was revealed at the biggest book fair in Romania, which Dacia is a sponsor of. There are plans to make the Alternative Manual available in car showrooms in order to make it much more interesting to flip through an instructional book.
This new type of car manual was created in partnership with more than 30 writers and illustrators, who addressed topics like tools, child security, seatbelts and the car's dashboard. Instead of reading like a typical manual, the book communicates information creatively with poetry and prose.
The inventive book was revealed at the biggest book fair in Romania, which Dacia is a sponsor of. There are plans to make the Alternative Manual available in car showrooms in order to make it much more interesting to flip through an instructional book.
Trend Themes
1. Interactive Manuals - Creating interactive and engaging manuals that go beyond traditional text to provide a more interactive and entertaining user experience.
2. Collaborative Content Creation - Partnering with writers, illustrators, and other creatives to develop innovative and artistic content for manuals and instructional materials.
3. Gamified Learning - Incorporating game-like elements and storytelling techniques into manuals to make the learning process more enjoyable and immersive.
Industry Implications
1. Automotive - Automobile manufacturers can revolutionize the user experience by transforming traditional car manuals into interactive and artistic resources.
2. Publishing - The publishing industry can explore new opportunities by working with businesses to create innovative and visually appealing manuals and instructional materials.
3. Education - Educational institutions can adopt gamified learning techniques used in alternative manuals to enhance student engagement and improve learning outcomes.
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