This Car Display from Citroën is Made of 3,000 Toy Models
Laura McQuarrie — February 26, 2016 — Autos
References: eventmagazine
In order to creatively showcase the Citroën C4 Cactus, the automotive brand set up a unique car display at the Birmingham Bull Ring shopping center.
The display took the form of a large mosaic installation that used thousands of miniature toy cars to recreate the white, black, yellow and red details on the car. Since the mosaic was set up in a public place, visitors to the center were able to pick a model car of their choosing and take it home.
On top of this, the public was encouraged to learn about the car's features and try their hand at winning a number of prizes available on-site. One of the grand prizes available included a family trip to Disneyland Paris and the chance to take part in a brand experience from Citroën as well.
The display took the form of a large mosaic installation that used thousands of miniature toy cars to recreate the white, black, yellow and red details on the car. Since the mosaic was set up in a public place, visitors to the center were able to pick a model car of their choosing and take it home.
On top of this, the public was encouraged to learn about the car's features and try their hand at winning a number of prizes available on-site. One of the grand prizes available included a family trip to Disneyland Paris and the chance to take part in a brand experience from Citroën as well.
Trend Themes
1. Interactive Brand Installations - Opportunity to create immersive and interactive installations to engage customers and create brand experiences.
2. Experiential Marketing - Opportunity to use unique experiences to promote and connect with customers, driving brand awareness and loyalty.
3. Branded Giveaways - Opportunity to leverage promotional items to create a positive association with the brand and increase customer engagement.
Industry Implications
1. Automotive - Opportunity for automakers to create engaging displays and experiences that showcase their vehicles in a unique way.
2. Retail - Opportunity for retail brands to create interactive displays and experiences that drive foot traffic and engagement in-store.
3. Tourism - Opportunity for tourism brands to offer unique experiences and prizes to attract visitors and create memorable moments.
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