Helly Hansen Launches its SS22 Capsule 221 Backed by Brand History
Elena Rahman — May 5, 2022 — Fashion
References: hellyhansen
Capsule 221 is Helly Hansen's latest apparel collection. The SS22 uses some of the brand's core components to encapsulate its 140-year history of technical sailing apparel and mountain gear. Additionally, the AGIR Offshore Collection had a role in creating the foundation of the SS22 range.
The collection uses professional-grade fabrications and technologies in combination with a refined visual aesthetic and color palette to create pieces suited to the modern urban environments. Details throughout the range include a three-layer shell technology, ultrasonic taped seams, reinforced webbing load eyelets, and modular interchangeable spray hoods. In terms of color and print, the hood is painted in a subtle but surreal dusty pastel camouflage tone. More of this print is used throughout the collection, including on its lynch-pin ARC Waterproof Storm Jacket, ARC Vest, Technical Rain Hats, and more.
Image Credit: Helly Hansen
The collection uses professional-grade fabrications and technologies in combination with a refined visual aesthetic and color palette to create pieces suited to the modern urban environments. Details throughout the range include a three-layer shell technology, ultrasonic taped seams, reinforced webbing load eyelets, and modular interchangeable spray hoods. In terms of color and print, the hood is painted in a subtle but surreal dusty pastel camouflage tone. More of this print is used throughout the collection, including on its lynch-pin ARC Waterproof Storm Jacket, ARC Vest, Technical Rain Hats, and more.
Image Credit: Helly Hansen
Trend Themes
1. Technical Mountain Apparel - Helly Hansen's SS22 Capsule 221 collection highlights an opportunity for innovative, technical mountain apparel.
2. Refined Outdoor Aesthetics - Capsule 221's refined visual aesthetic and subtle, surreal dusty pastel camouflage print offer opportunities for creative and disruptive innovations in outdoor and urban apparel.
3. Modular Interchangeability - The modular interchangeable spray hoods and other details in the SS22 collection present potential for disrupting the way in which outdoor apparel is designed and personalized.
Industry Implications
1. Outdoor Apparel - Capsule 221's focus on technical mountain gear highlights innovation opportunities in the outdoor apparel industry.
2. Urban Apparel - The collection's refined aesthetic and modern design elements offer opportunities for disruptive innovation in the urban apparel space.
3. Printing Technology - Capsule 221's use of a subtle, surreal dusty pastel camouflage print presents innovation opportunities in printing technology for outdoor and urban apparel.
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