This Ad Celebrates McDonald's Win as Cannes Creative Marketer of the Year
Laura McQuarrie — July 9, 2014 — Marketing
References: canneslions & adeevee
This year at Cannes Lions, McDonald's was named the Cannes Creative Marketer of the Year for 2014, in recognition of its many innovative marketing campaigns.
To spread the word about this nomination by Cannes Lions festival organizers, this poster created by the Leo Burnett agency in Chicago sets off a show of fireworks made of French fries. Since McDonald's has become a global brand that hardly needs much introduction, the ad is super minimal and uses only a few key elements like the iconic golden arches, plus a color scheme of red and yellow.
Since fireworks are all about a showy celebration, the French fry fireworks are a brilliant way for the brand to share its good news with everyone.
To spread the word about this nomination by Cannes Lions festival organizers, this poster created by the Leo Burnett agency in Chicago sets off a show of fireworks made of French fries. Since McDonald's has become a global brand that hardly needs much introduction, the ad is super minimal and uses only a few key elements like the iconic golden arches, plus a color scheme of red and yellow.
Since fireworks are all about a showy celebration, the French fry fireworks are a brilliant way for the brand to share its good news with everyone.
Trend Themes
1. Innovative Marketing Campaigns - The trend of innovative marketing campaigns presents opportunities for brands to engage with their audience and create memorable experiences.
2. Minimalistic Advertising - The trend of minimalistic advertising allows brands to convey their message using a few key elements, creating a strong and impactful visual impact.
3. Celebration-themed Ads - The trend of celebration-themed ads provides brands with an opportunity to share good news in a fun and engaging way.
Industry Implications
1. Advertising - The advertising industry can harness the disruptive innovation opportunities of innovative marketing campaigns and minimalistic advertising to create impactful and memorable brand messaging.
2. Food and Beverage - The food and beverage industry can capitalize on the trend of celebration-themed ads to create engaging and exciting campaigns that resonate with consumers.
3. Marketing and Communication - The marketing and communication industry can leverage the trends of innovative marketing campaigns, minimalistic advertising, and celebration-themed ads to create compelling and effective brand messaging strategies.
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