Sneak Energy Has Announced Three New Canned Energy Drinks
Michael Hemsworth — March 5, 2020 — Marketing
References: sneakenergy & foodbev
Sneak Energy has announced a range of new canned energy drinks that will offer consumers with a simple way to enhance their alertness in a flavorful manner. The new products come as the brand's first launch outside of the powdered energy drink sector and come in 500ml servings that contain 150mg of caffeine without any sugar or preservatives in the mix. The drinks come in three flavor options including Tropikilla, Blue Raspberry and Strawberry & Watermelon.
Co-Founder of Sneak Energy Will Peirce spoke on the new drinks saying, "Our expansion into canned drinks is primarily to meet the requirements of modern lifestyles and for convenience. Just like our powder formula our canned energy formula provides 150mg of caffeine to provide energy without the jitters or crash associated with sugary energy drinks. It also delivers enhanced alertness, focus and concentration through the addition of lesser-known ingredients such as ginseng and theanine, while still delivering caffeine, taurine and a healthy dose of B vitamins."
Co-Founder of Sneak Energy Will Peirce spoke on the new drinks saying, "Our expansion into canned drinks is primarily to meet the requirements of modern lifestyles and for convenience. Just like our powder formula our canned energy formula provides 150mg of caffeine to provide energy without the jitters or crash associated with sugary energy drinks. It also delivers enhanced alertness, focus and concentration through the addition of lesser-known ingredients such as ginseng and theanine, while still delivering caffeine, taurine and a healthy dose of B vitamins."
Trend Themes
1. Sugar-free Energy Drinks - Opportunity to invest in developing more sugar-free energy drink options with added health benefits
2. Canned Energy Drinks - Opportunity to innovate and create new canned energy drink products with unique flavors and ingredient combinations
3. Convenience Energy Products - Opportunity to create more convenient energy products that can adapt to modern, on-the-go lifestyles
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to expand their portfolio of energy drink products
2. Health and Wellness Industry - Opportunity for the health and wellness industry to offer healthier energy drink options with added health benefits
3. Convenience Store Industry - Opportunity for convenience stores to stock and market more convenient energy drink alternatives
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