Perfect Pillows to Get Your Fix of Sweet (Minus the Calories)
José Luis Zavalza — June 14, 2009 — Life-Stages
References: teenormous & candyaddict
We've seen soft drinks like Coca-Cola cross over into fashion all over the world over the past few decades, and now it's time for candy to take center stage.
These pillows are formed in the shape and likeness of sweet treats like Willy Wonka, Jolly Rancher and Hershey's to sweeten any bedroom decor and satisfy your sweet tooth--minus the calories.
Implications - For candy manufacturers, it's not enough to sell rainbow-colored treats anymore; they must expand into other product lines and areas. This certainly appeals to younger audiences, as they get products related to their favorite candies, similar to the toy "prizes" offered in cereal boxes. Expanding a product line in this way is an effective way to attract children who are not only crying for sugar, but the goods associated with their favorite treat.
These pillows are formed in the shape and likeness of sweet treats like Willy Wonka, Jolly Rancher and Hershey's to sweeten any bedroom decor and satisfy your sweet tooth--minus the calories.
Implications - For candy manufacturers, it's not enough to sell rainbow-colored treats anymore; they must expand into other product lines and areas. This certainly appeals to younger audiences, as they get products related to their favorite candies, similar to the toy "prizes" offered in cereal boxes. Expanding a product line in this way is an effective way to attract children who are not only crying for sugar, but the goods associated with their favorite treat.
Trend Themes
1. Candy-themed Home Decor - Opportunity for candy manufacturers to expand into the home decor industry by creating candy-themed pillows and other decor items.
2. Branded Merchandise - Opportunity for candy manufacturers to create branded merchandise like pillows to appeal to younger audiences and increase brand loyalty.
3. Crossover Fashion - Opportunity for candy manufacturers to collaborate with fashion brands to create clothing and accessories inspired by popular candy brands.
Industry Implications
1. Candy Manufacturing - Candy manufacturers can explore the opportunities of creating candy-themed home decor products to expand their product lines.
2. Home Decor - Home decor industry can benefit from collaborating with candy manufacturers to create candy-themed pillows and other decor items.
3. Fashion - Fashion industry can collaborate with candy manufacturers to create clothing and accessories inspired by popular candy brands as a new fashion trend.
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