Massimo Gammacurta's Candy Numbers was Shot for Wired Magazine
Meghan Young — March 25, 2011 — Lifestyle
References: gammacurta & behance.net
I must warn you, you will start salivating almost immediately upon browsing through the Candy Numbers photo series. A deliciously sweet concept, it features real syrupy candy formed into numeral digits in interesting ways.
Created and photographed by Massimo Gammacurta, the Candy Numbers photo series is actually inspired by his Lolli-POP book project. That project included fashion brand lollipops and cool logo lollipops.
The Candy Numbers photo series was put together for Wired Magazine's December 2010 issue. The numbers were used for the magazine's gift guide and Gammacurta was also asked to shoot some of the gift ideas dripping in candy.
Overall, the Candy Numbers photo series is a pretty insane concept that can be used for many different industries.
Created and photographed by Massimo Gammacurta, the Candy Numbers photo series is actually inspired by his Lolli-POP book project. That project included fashion brand lollipops and cool logo lollipops.
The Candy Numbers photo series was put together for Wired Magazine's December 2010 issue. The numbers were used for the magazine's gift guide and Gammacurta was also asked to shoot some of the gift ideas dripping in candy.
Overall, the Candy Numbers photo series is a pretty insane concept that can be used for many different industries.
Trend Themes
1. Candy Art - Opportunity for artists to create unique and visually stunning artworks using candy as a medium.
2. Edible Advertising - Potential for businesses to create edible promotional materials, such as logo lollipops, to grab consumers' attention.
3. Food Photography - Growing demand for creative and visually appealing food photography, such as candy numbers, for use in magazines, advertisements, and social media.
Industry Implications
1. Art - Artists can explore the use of candy as a medium to create innovative and eye-catching artworks.
2. Advertising - Businesses can use edible promotional materials, like logo lollipops, to engage and attract consumers in a unique way.
3. Food & Beverage - Food photographers can capitalize on the demand for visually stunning and creative food photography, including candy-based compositions.
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