The Wiley Wallaby Candy Corn Drops are Arriving for Halloween
Michael Hemsworth — August 23, 2022 — Marketing
References: wileywallaby & candyindustry
The Wiley Wallaby Candy Corn Drops are a limited-edition offering set to arrive just in time for Halloween as a new take on a classic confection.
The candies feature a candy corn licorice base that's covered with a candy shell to give them a soft and crunchy texture profile for consumers to enjoy. The candies are crafted using sustainable palm oil, and maintain a Kosher and vegan-friendly recipe. The product has 90-calories per 30 drop serving to allow consumers to enjoy a larger amount of Halloween candy without having to feel like they overdid it.
Director of Marketing and Product Development at KLN Family Brands Jadi Anderson commented on the new Wiley Wallaby Candy Corn Drops saying, "Over the last 11 years, Wiley Wallaby has delivered delicious flavors of licorice to consumers around the U.S., and we couldn’t be more thrilled to debut a limited-edition flavor that offers a new take on an old Halloween favorite."
The candies feature a candy corn licorice base that's covered with a candy shell to give them a soft and crunchy texture profile for consumers to enjoy. The candies are crafted using sustainable palm oil, and maintain a Kosher and vegan-friendly recipe. The product has 90-calories per 30 drop serving to allow consumers to enjoy a larger amount of Halloween candy without having to feel like they overdid it.
Director of Marketing and Product Development at KLN Family Brands Jadi Anderson commented on the new Wiley Wallaby Candy Corn Drops saying, "Over the last 11 years, Wiley Wallaby has delivered delicious flavors of licorice to consumers around the U.S., and we couldn’t be more thrilled to debut a limited-edition flavor that offers a new take on an old Halloween favorite."
Trend Themes
1. Limited-edition Candies - Opportunity for confectionery companies to tap into seasonal demands with unique and limited-edition candies.
2. Sustainable and Ethical Ingredients - Disruptive innovation opportunity for confectionery manufacturers to incorporate sustainable and ethical ingredients into their products, catering to consumers' growing interest in such products.
3. Vegan-friendly Confectioneries - Opportunity for confectionery manufacturers to cater to the increasing demand for vegan-friendly options in the market with innovative products and recipes.
Industry Implications
1. Confectionery - With the rise in demand for unique and sustainable confectionery options, there is an opportunity for confectionery companies to innovate and differentiate themselves in the market.
2. Seasonal Goods - Seasonal goods industry could continue to create and market Halloween-themed products that utilize popular flavors such as licorice candy corn, which could attract customers during holidays.
3. Vegan Food - The market for vegan food is growing, and offering vegan-friendly confectionery options not only caters to these consumers but also creates new opportunities for companies to innovate within this market.
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