CanalPlay Pairs its Unlimited Movies with Lots of Coffee
Laura McQuarrie — December 7, 2013 — Unique
References: insomnycoffeenalplay & creativecriminals
CanalPlay is a monthly movie subscription service that allows its subscribers to watch as mny movies as they want. But one of the problems CanalPlay identified is that its customers weren't able to watch movies in their sleep.
To remedy this issue, CanalPlay came up with 'Insomny Coffee,' which onsets an infinite amount of insomnia to keep movie-watchers hopped up on enough caffeine to watch all the movies they desire. As much as some people might like to really try out Insomny Coffee, thankfully it won't really keep people up forever.
The humorous ad comes from Paris' Buzzman agency and the hilarious prankvertisement is a clever way to provide a solution to CanalPlay's "problem" of offering too much of a good thing.
To remedy this issue, CanalPlay came up with 'Insomny Coffee,' which onsets an infinite amount of insomnia to keep movie-watchers hopped up on enough caffeine to watch all the movies they desire. As much as some people might like to really try out Insomny Coffee, thankfully it won't really keep people up forever.
The humorous ad comes from Paris' Buzzman agency and the hilarious prankvertisement is a clever way to provide a solution to CanalPlay's "problem" of offering too much of a good thing.
Trend Themes
1. Prankvertisements - Opportunity for companies to create humorous and memorable advertising campaigns that engage consumers.
2. Insomny Coffee - Potential market for caffeinated beverages designed to keep consumers awake for prolonged periods of time, catering to individuals who want to stay up for activities like binge-watching movies.
3. Unlimited Movie Subscription Services - Growing demand for subscription-based platforms that offer unlimited access to movies, highlighting a disruptive opportunity for companies to enter the market and compete with existing services.
Industry Implications
1. Advertising - Innovative advertising agencies can embrace prankvertisements as an effective strategy to captivate audiences and increase brand awareness.
2. Beverage - Coffee and energy drink companies can explore the market for caffeinated beverages like Insomny Coffee, catering to individuals looking for extended periods of wakefulness.
3. Entertainment - Opportunity for companies to enter the unlimited movie subscription service industry, providing consumers with a wide range of movies to watch on-demand.
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