McDonald's Explores Canadian Food in Its Latest Taste Adventure
Laura McQuarrie — June 13, 2015 — World
References: mcdonalds & marketingmag
With a new campaign called the 'Great Canadian Taste Adventure,' McDonald's Canada is encouraging consumers to embark on an exploration of classic Canadian food.
The menu includes five ingredients that have been sourced from the region that the dish takes inspiration from. For instance, the Cottage Country Burger uses meat from chickens that are raised in Ontario, topped with a smoky 'Muskoka' sauce that pays tribute to the beloved cottage country region. Other items on the menu include the Western BBQ Burger, the McLobster, Maple and Bacon Poutine and the Chocolate Nanaimo Sundae.
This flavor exploration follows suit with other campaigns that have been launched by McDonald's in order to explore the Great Tastes of America, as well as the Great Tastes of the World.
The menu includes five ingredients that have been sourced from the region that the dish takes inspiration from. For instance, the Cottage Country Burger uses meat from chickens that are raised in Ontario, topped with a smoky 'Muskoka' sauce that pays tribute to the beloved cottage country region. Other items on the menu include the Western BBQ Burger, the McLobster, Maple and Bacon Poutine and the Chocolate Nanaimo Sundae.
This flavor exploration follows suit with other campaigns that have been launched by McDonald's in order to explore the Great Tastes of America, as well as the Great Tastes of the World.
Trend Themes
1. Regional-inspired Menus - Other restaurants could follow McDonald's example by offering menus that incorporate ingredients sourced from specific regions, creating a unique culinary experience.
2. Exploration Campaigns - Companies can launch campaigns that encourage consumers to explore and discover new flavors, creating consumer engagement and loyalty.
3. National Identity Marketing - Marketing campaigns that tap into the unique flavors and ingredients of a country or region can create a sense of national identity for the brand, increasing brand loyalty and attracting new customers.
Industry Implications
1. Fast Food - Fast food chains can innovate their menus by incorporating region-specific ingredients and flavors, creating a unique and personalized customer experience.
2. Tourism - Tourism campaigns can focus on regional cuisine as a way to attract visitors, promoting local food culture and supporting the hospitality industry.
3. Food Manufacturing - Food manufacturers can increase sales by creating region-specific products that celebrate local flavors and ingredients, tapping into consumer demand for authentic and unique food experiences.
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