The 'Can You Believe?' Line is Crafted from Fake Ingredients
Michael Hemsworth — March 30, 2018 — Marketing
References: designcue & packagingoftheworld
Created as an April Fool's brand by the Cue creative agency, the 'Can You Believe?' line of food products focus on the artificial composition of the edibles as a positive rather than a potential negative.
The lineup of products includes dairy, bread, fish and meat products that are all crafted from 100% artificial ingredients, which is positioned proudly on the front of the packaging. While humorous, the food products signify a potential reality for the future of what we could see on store shelves as companies seek out cost-effective ways to offer consumers familiar food products.
The 'Can You Believe?' food product line was cheekily describe by the designers when they said, "Innovation in food science has led to the development of some incredible products this side of the new millennium. Made possible by these advancements are a variety of foods remarkably similar in taste to their real counterparts. Capitalizing on this feat of modern chemical manipulation comes a line of some pretty, dare we say, “unbelievable” products."
The lineup of products includes dairy, bread, fish and meat products that are all crafted from 100% artificial ingredients, which is positioned proudly on the front of the packaging. While humorous, the food products signify a potential reality for the future of what we could see on store shelves as companies seek out cost-effective ways to offer consumers familiar food products.
The 'Can You Believe?' food product line was cheekily describe by the designers when they said, "Innovation in food science has led to the development of some incredible products this side of the new millennium. Made possible by these advancements are a variety of foods remarkably similar in taste to their real counterparts. Capitalizing on this feat of modern chemical manipulation comes a line of some pretty, dare we say, “unbelievable” products."
Trend Themes
1. Artificial Food Products - The 'Can You Believe?' line of food products highlights the potential for artificial compositions to become mainstream.
2. Cost-effective Offerings - Companies are exploring ways to offer consumers familiar food products at a lower cost, paving the way for disruptive innovations in pricing strategies.
3. Advanced Food Science - Advancements in food science have made it possible to create foods remarkably similar in taste to their real counterparts, opening up opportunities for disruptive innovation in the industry.
Industry Implications
1. Food and Beverage - The 'Can You Believe?' line of food products challenges traditional notions of food ingredients, creating opportunities for the development of artificial food alternatives.
2. Packaging - The creation of artificial product packaging designs presents opportunities for packaging companies to develop innovative and eye-catching designs that reflect the uniqueness of artificial food products.
3. Chemical and Food Science - The development of artificial food products requires advancements in chemical and food science, leading to disruptive innovation in these industries.
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