adidas, mita, and RECOUTURE Join to Create a Bold Campus 80 Sneaker
Japanese retail label mita works in collaboration with RECOUTURE and adidas Consortium on a new iteration of the latter's Campus 80 sneaker model. RECOUTURE specializes in customization and the latest design spotlights the construction led by supple suede materials.
Notably, the color palette is bold as well and features hues of navy blue at the lateral side of the model, crimson on the toe box, baby blue on the medial side of the sneaker, and gray on the tongue. Additional hues and accents include the silver heel piece informed with leather materials and white at the Three Stripe branding by the midfoot which is also complete in leather for some textural details as well. Rounding out the shoe are worn out details at the midsole and debossed accents at the tongue.
Image Credit: mita
Notably, the color palette is bold as well and features hues of navy blue at the lateral side of the model, crimson on the toe box, baby blue on the medial side of the sneaker, and gray on the tongue. Additional hues and accents include the silver heel piece informed with leather materials and white at the Three Stripe branding by the midfoot which is also complete in leather for some textural details as well. Rounding out the shoe are worn out details at the midsole and debossed accents at the tongue.
Image Credit: mita
Trend Themes
1. Customization - Opportunity for businesses to offer customizable options for sneaker designs.
2. Bold Color Palette - Potential to incorporate vibrant colors into product designs to attract attention.
3. Supple Suede Materials - Disruptive innovation opportunity in utilizing premium materials for enhanced product quality.
Industry Implications
1. Fashion Retail - Fashion retailers can explore customization options to cater to individual customer preferences.
2. Footwear Manufacturing - Footwear manufacturers can experiment with bold color palettes to differentiate their products in the market.
3. Material Suppliers - Suppliers of premium materials like suede can target the sneaker industry to meet the demand for high-quality products.
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