DESCENDANT Joins adidas on a New Retro Campus Pack
References: descendant.jp & hypebeast
DESCENDENT works together with adidas Originals on the upcoming Campus pack of sneakers that highlight the adidas signature silhouette. It gets two new colorway options of either khaki or navy blue for the season. The uppers are made from a sustainable process and feature synthetic suede materials made in Japan.
Branding details the shoes in the form of logos along the leather tongue tabs and DCDT branding marks the side straps and heel tab through an embroidery process. Skate themes are added along the padded tongue tabs grooved inwards around the middle with co-branding detail printed on the inner leather lining. It also features the retro logo that reads “Adolf Dassler, adidas sportschuhe” and the "Give Life Meaning" slogan DCDT to round out the design.
Image Credit: adidas Originals
Branding details the shoes in the form of logos along the leather tongue tabs and DCDT branding marks the side straps and heel tab through an embroidery process. Skate themes are added along the padded tongue tabs grooved inwards around the middle with co-branding detail printed on the inner leather lining. It also features the retro logo that reads “Adolf Dassler, adidas sportschuhe” and the "Give Life Meaning" slogan DCDT to round out the design.
Image Credit: adidas Originals
Trend Themes
1. Branded Retro Footwear Collections - The trend of collaborating with other brands to create retro footwear collections has disrupted the fashion industry and created new opportunities for sustainable materials and branding techniques.
2. Skate-themed Sneakers - The trend of incorporating skate themes into sneaker designs has disrupted the footwear industry and created opportunities for unique branding and design elements.
3. Synthetic Suede Materials - The trend of using sustainable synthetic suede materials in footwear has disrupted the fashion industry and created opportunities for environmentally-friendly production processes.
Industry Implications
1. Fashion - The fashion industry has been disrupted by the trend of branded retro footwear collections that incorporate sustainable materials and unique design elements.
2. Footwear - The footwear industry has been disrupted by the trend of using sustainable materials and incorporating unconventional design elements, like skate themes, into sneaker designs.
3. Sustainable Materials - The use of sustainable materials, like synthetic suede, has disrupted multiple industries, including fashion and footwear, and created new opportunities for environmentally-friendly production processes.
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