Callebaut NXT Features a 100% Plant-Based Recipe
Michael Hemsworth — February 26, 2022 — Marketing
The Callebaut NXT range is being launched by the Barry Callebaut-owned brand as a new lineup of plant-based chocolate products that are specifically targeted towards chefs and artisans alike.
The product features a 100% plant-based recipe that comes in dark and milky options that are guaranteed by the brand to be free from any trace of dairy without any compromising when it comes to taste or indulgence. The products are also reported to be allergen-free, nut-free, rich in fiber and free from artificial flavorings, additives and colors.
Global Brand Leader of Callebaut Xuan-Lai Huynh spoke on the new Callebaut NXT range saying, "It took Callebaut experts and research and development (R&D) teams three years to bring this unique innovation to life. What makes it even more special is that the whole concept is being fuelled not only by our R&D team but even more by passionate chefs and artisans. Creating vegan, plant-based and dairy-free recipes stirs up all the know-how chefs have been applying for generations. For many, it’s like starting over. NXT will help ambitious chefs to re-invent the traditional pastry and chocolate recipes and elevate dairy-free, vegan, plant-based chocolate delights from a ‘niche’ segment to a global movement.”
The product features a 100% plant-based recipe that comes in dark and milky options that are guaranteed by the brand to be free from any trace of dairy without any compromising when it comes to taste or indulgence. The products are also reported to be allergen-free, nut-free, rich in fiber and free from artificial flavorings, additives and colors.
Global Brand Leader of Callebaut Xuan-Lai Huynh spoke on the new Callebaut NXT range saying, "It took Callebaut experts and research and development (R&D) teams three years to bring this unique innovation to life. What makes it even more special is that the whole concept is being fuelled not only by our R&D team but even more by passionate chefs and artisans. Creating vegan, plant-based and dairy-free recipes stirs up all the know-how chefs have been applying for generations. For many, it’s like starting over. NXT will help ambitious chefs to re-invent the traditional pastry and chocolate recipes and elevate dairy-free, vegan, plant-based chocolate delights from a ‘niche’ segment to a global movement.”
Trend Themes
1. Plant-based Chocolates for Chefs - NXT range provides opportunities for chefs to experiment with vegan and dairy-free recipes.
2. Allergen-free Chocolate Products - Market opportunities for companies catering to consumers with food allergies and sensitivities.
3. Innovative Chocolate Additives - New ingredients for chocolate makers that mimic the taste and texture of dairy.
Industry Implications
1. Food Manufacturing - Opportunities for food manufacturers to produce niche plant-based chocolate products.
2. Hospitality - Restaurants and hotels can offer vegan and allergen-free desserts or include plant-based chocolates in their menu offerings.
3. Health and Wellness - Consumers concerned with health, wellness, and environmental sustainability can seek out plant-based chocolates for indulgence without compromise.
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