Unexpect The Expected at Calgary International Film Festival
References: calgaryfilm & adsoftheworld
Calgary International Film Festival wants you to “Unexpect the expected.” And in order to convey this message, Wax Advertising Agency in Calgary, Canada has rolled out a collection of quirky ads that feature unusual endings.
We’re talking about a bloody skinned Russian doll in the center of a Russian doll collection, a very ugly Rapunzel, a little bird eating its parent instead of the worm, and an severed ear (ouch) among the heaps of hair on the floor of a barber shop.
The creative team includes art director Joel Arbez, creative director Joe Hospodarec, copywriters Saro Ghazarian & Sebastian Wilcox, and photographer Jean Perron.
We’re talking about a bloody skinned Russian doll in the center of a Russian doll collection, a very ugly Rapunzel, a little bird eating its parent instead of the worm, and an severed ear (ouch) among the heaps of hair on the floor of a barber shop.
The creative team includes art director Joel Arbez, creative director Joe Hospodarec, copywriters Saro Ghazarian & Sebastian Wilcox, and photographer Jean Perron.
Trend Themes
1. Unusual Ad Endings - Opportunity for companies to create ads that breakaway from the norm and leave an impact on the audience.
2. Quirky Advertising Campaigns - Chance for businesses to produce advertising campaigns that showcase unique and entertaining content to draw consumer attention.
3. Unpredictable Marketing Strategies - Opening for brands to experiment with marketing strategies that have fresh and unexpected elements.
Industry Implications
1. Marketing - Opportunity for marketing agencies to develop innovative campaigns, which can highlight a brand's product or service differently.
2. Advertising - Opportunity for advertising agencies to create imaginative ads, which can evoke emotions and stimulate customer engagement.
3. Film and Entertainment - Opportunity for filmmakers to create unpredictable and innovative endings in their movies, which can enhance customer appeal.
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