A Pink Caffeine Powder Can Be Blended into Drinks, Desserts and Meals
Amelia Roblin — April 6, 2015 — Lifestyle
To get a jolt during the day, there were coffee and tea, then products like Red Bull, but this caffeine powder brings more freedom and creativity to individual consumers. People living face-paced lives may not have a taste for java or the medicinal flavor of energy drinks, so Levyos invites them to turn any edible into a scrumptious jump-start.
The energy product contains caffeine and taurine with sweeteners and beetroot food coloring to make your meals magenta. Each single-serving packet comes with 2.5 grams of powder that can be blended into water, juice, smoothies, yogurt, oatmeal and so much more.
Now that consumers have had a taste for the benefits of caffeinated products, there's a growing demand for customization that Levyos is tapping into.
The energy product contains caffeine and taurine with sweeteners and beetroot food coloring to make your meals magenta. Each single-serving packet comes with 2.5 grams of powder that can be blended into water, juice, smoothies, yogurt, oatmeal and so much more.
Now that consumers have had a taste for the benefits of caffeinated products, there's a growing demand for customization that Levyos is tapping into.
Trend Themes
1. Personalized Boosters - Individual consumers are looking for ways to customize their energy intake, creating an opportunity to develop personalized and easy-to-use boosters.
2. Functional Food - Consumers are looking for more than just energy, creating an opportunity to create functional foods that offer multiple benefits in addition to a caffeine boost.
3. Alternative Energy Sources - As consumers look for new ways to energize themselves without traditional sources like coffee, tea or energy drinks, there is an opportunity to develop alternative sources of energy like caffeine powders.
Industry Implications
1. Food & Beverage - The food and beverage industry has an opportunity to create more personalized and functional products, incorporating caffeine powders and other alternative sources of energy.
2. Health & Wellness - The health and wellness industry has an opportunity to incorporate caffeine powders into their existing product lines, offering a quick energy boost and additional health benefits.
3. Fitness & Sports - The fitness and sports industry could develop energy products that are specifically designed for pre- and post-workout energy needs using caffeine powders and other alternative sources of energy.
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