This TV Spot Sympathizes Over the Frustrating Cafe Lineup
Amelia Roblin — March 20, 2015 — Lifestyle
References: internationaldelight & youtube
Don't you hate it when you're waiting the a cafe line for a simple order, when somebody in front of you orders five mocha-choco-latte-chinos that will probably take half an hour to brew? It may rarely be that bad, but this is a daily frustration for many coffee shop regulars.
Naturally, a company that produces pre-made iced coffees can sympathize with your irritation, making an effective advertisement. In this International Delight iced coffee commercial, the stereotypical coffeehouse time suck is acted out with a man asking for more than beverages at once, some with special requests. A busy woman behind him checks her watch as the voice-over states that the taste of this brand's drinks in bottles and cartons go down just as fresh as café creations, and can be acquired without wasting your time.
Naturally, a company that produces pre-made iced coffees can sympathize with your irritation, making an effective advertisement. In this International Delight iced coffee commercial, the stereotypical coffeehouse time suck is acted out with a man asking for more than beverages at once, some with special requests. A busy woman behind him checks her watch as the voice-over states that the taste of this brand's drinks in bottles and cartons go down just as fresh as café creations, and can be acquired without wasting your time.
Trend Themes
1. Pre-made Beverages - Opportunity for companies to capitalize on the demand for pre-made and ready-to-drink coffee beverages, offering convenience and saving time for consumers.
2. Alternative Coffee Options - Disruptive innovators can explore creating alternative coffee options that provide the taste and experience of café creations without the need for extensive waiting time.
3. Time-saving Advertising - Opportunity for creative advertising campaigns that empathize with frustrated coffee shop regulars and showcase time-saving benefits of certain coffee products.
Industry Implications
1. Beverage Manufacturing - Innovative beverage manufacturing companies can capitalize on the trend by developing and producing pre-made coffee beverages that cater to consumers' increasing demand for convenience.
2. Coffee Shop Chains - Coffee shop chains can embrace disruptive innovation by offering alternative coffee options that can be prepared quickly, satisfying customers who are looking for efficient and convenient coffee experiences.
3. Advertising Agencies - Advertising agencies have an opportunity to create compelling campaigns that highlight the time-saving benefits of certain coffee products and resonate with frustrated coffee shop goers.
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