The Cadbury Screme Egg Clips are a Foodie Take on a Living Dead Film
Nikki Taylor — October 28, 2012 — Special
References: scremeeggdbury.au & huffingtonpost
For Halloween the Cadbury Screme Egg was released as a special limited time gooey chocolate treat. The chocolate treats are filled with green Zombie-esque fondant, which inspired three promotional videos from a Toronto ad agency known as The Hive.
The short clips take on the aesthetic of a gruesome living dead horror film. They feature the regular Cadbury eggs strolling down deserted streets and encountering undead Screme Eggs shuffling after them. The personified chocolate treats are only able to utter the word "goo" but you can understand exactly what they are thinking as they encounter impending doom.
The Cadbury Screme Egg shorts are a funny accompaniment to your Halloween horror film fest. They won't have you jumping out of your seat, but you will find yourself craving Cadbury chocolate when it's all said and done.
The short clips take on the aesthetic of a gruesome living dead horror film. They feature the regular Cadbury eggs strolling down deserted streets and encountering undead Screme Eggs shuffling after them. The personified chocolate treats are only able to utter the word "goo" but you can understand exactly what they are thinking as they encounter impending doom.
The Cadbury Screme Egg shorts are a funny accompaniment to your Halloween horror film fest. They won't have you jumping out of your seat, but you will find yourself craving Cadbury chocolate when it's all said and done.
Trend Themes
1. Limited Time Halloween Treats - Disruptive innovation opportunity: Create unique and seasonal limited edition products to capitalize on holiday seasons and attract consumer interest.
2. Promotional Videos - Disruptive innovation opportunity: Explore creative and engaging ways to market products through short videos that align with current trends and capture consumer attention.
3. Humorous Branding - Disruptive innovation opportunity: Inject humor into brand messaging and advertisements to create a memorable and shareable experience for consumers.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Experiment with unconventional flavor combinations and eye-catching designs to stand out in the competitive food and beverage industry.
2. Advertising and Marketing - Disruptive innovation opportunity: Embrace unconventional and unconventional approaches to advertising and marketing, such as short films, to create memorable and impactful campaigns.
3. Entertainment and Media - Disruptive innovation opportunity: Collaborate with entertainment and media platforms to create unique content that blends product promotion with popular culture, capturing the attention of a wider consumer audience.
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