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Cadbury Flake 'Unfold' is a Beautiful Peaceful Commercial
Vittoria Natarelli — June 11, 2010 — Marketing
References: coloribus
The Cadbury Flake 'Unfold' is an interpretive take on Cadbury's new fluffy -ooking chocolate bar.
With peaceful music and a long fluffy dress, the commercial is quite interesting. It is very abstract and surreal with the blowing gown and the plain black backdrop. It turns the chocolate bar into a very picturesque piece of art. The Cadbury Flake 'Unfold' is the most interesting commercial I have ever seen.
Implications - Consumers have become apathetic to conventional marketing campaigns as media outlets have become saturated with similar campaign ideas. As such, Cadbury Flake employed high fashion imagery to sell their chocolate, a marketing tactic never before seen in the particular industry. Corporations looking to differentiate themselves from competitors may consider satirizing commonly used marketing campaigns of other industries.
With peaceful music and a long fluffy dress, the commercial is quite interesting. It is very abstract and surreal with the blowing gown and the plain black backdrop. It turns the chocolate bar into a very picturesque piece of art. The Cadbury Flake 'Unfold' is the most interesting commercial I have ever seen.
Implications - Consumers have become apathetic to conventional marketing campaigns as media outlets have become saturated with similar campaign ideas. As such, Cadbury Flake employed high fashion imagery to sell their chocolate, a marketing tactic never before seen in the particular industry. Corporations looking to differentiate themselves from competitors may consider satirizing commonly used marketing campaigns of other industries.
Trend Themes
1. Fashion-inspired Marketing - Corporations can draw inspiration from the high-fashion imagery used by Cadbury Flake to differentiate themselves in their marketing campaigns.
2. Artistic Interpretation - The use of abstract and surreal elements in advertising, as seen in the Cadbury Flake commercial, can create visually captivating and memorable experiences for consumers.
3. Satirizing Marketing Campaigns - By satirizing commonly used marketing campaigns in other industries, corporations can create disruptive innovation opportunities and stand out from competitors.
Industry Implications
1. Food and Beverage Industry - Corporations in the food and beverage industry can explore incorporating fashion-inspired marketing techniques to promote their products and differentiate their brands.
2. Advertising and Marketing Industry - The use of artistic interpretation in advertising, like the Cadbury Flake commercial, presents opportunities for creative agencies to develop visually captivating campaigns.
3. Media and Entertainment Industry - In the media and entertainment industry, satirizing commonly used marketing campaigns of other industries can create disruptive innovation opportunities that attract and engage a wider audience.
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