The Cadbury Energy Bar is Being Packaged with 100% Paper
Michael Hemsworth — December 23, 2019 — Eco
References: cadbury.co.nz & foodbev
Mondelēz International has announced new packaging for its Cadbury Energy bar that will help to shift it away from plastic in a bid to highlight sustainability and recyclability. The bar is being exclusively trialled by the brand in New Zealand with a 100% recyclable paper packaging, which does not contain any foils, laminates or plastics on the interior for lining. This helps to enhance the packaging's ability to be easily recycled after use, while still ensuring freshness and protection.
Managing Director of Mondelēz International New Zealand Cara Liebrock spoke on the new Cadbury Energy bar packaging saying, "We are committed to making 100% of our packaging recyclable by 2025. While Cadbury is enjoyed by millions of people around the world, we’re excited to be able to do this innovative trial here in New Zealand. Given this is a world-first for us and the material is at the leading edge of packaging innovation, we’re committed to finding innovative solutions to the sustainability challenges facing the planet and this trial is a great example of this.”
Managing Director of Mondelēz International New Zealand Cara Liebrock spoke on the new Cadbury Energy bar packaging saying, "We are committed to making 100% of our packaging recyclable by 2025. While Cadbury is enjoyed by millions of people around the world, we’re excited to be able to do this innovative trial here in New Zealand. Given this is a world-first for us and the material is at the leading edge of packaging innovation, we’re committed to finding innovative solutions to the sustainability challenges facing the planet and this trial is a great example of this.”
Trend Themes
1. Sustainable Packaging - There is an opportunity for companies to innovate in packaging by shifting away from plastic and using more sustainable materials like paper or plant-based options.
2. Recyclable Packaging - Companies can create packaging that is easy to recycle and eliminate foils, laminates, or plastics that make recycling difficult.
3. Packaging Innovation - Innovative packaging materials and designs can reduce waste, enhance shelf appeal, and improve product protection and freshness.
Industry Implications
1. Food and Beverage - The food and beverage industry can adopt sustainable and recyclable packaging materials to reduce plastic waste and appeal to eco-conscious consumers.
2. Consumer Goods - Consumer goods companies can explore innovative packaging options to enhance their brand, reduce waste, and improve sustainability.
3. Manufacturing and Packaging - Manufacturers and packaging companies can invest in research and development of sustainable and recyclable packaging materials to provide solutions for their clients and the environment.
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