Mash Direct the New Cabbage Bake Edition with a Home-Made Texture
Grace Mahas — November 3, 2020 — Lifestyle
References: mashdirect & retailtimes
Mash Direct, the family-run, traditional-style food brand, recently expanded its portfolio with the launch of the new Cabbage Bake edition. Made from green cabbage that's been steam-cooked for flavor, the delicious and healthy meal is topped in a rich creamy sauce with a cheddar cheese crumb.
Jack Hamilton, chief operations officer at Mash Direct, comment on the new launch, stating: “We are pleased to launch our Cabbage Bake edition in Co-op Food, Booths and Cotswold Fayre. It’s a highly versatile product that is ideal to enjoy on its own or as a delicious accompaniment. We have seen an increased demand for high-quality, healthy convenience meals in the UK. Perfect for the changing seasons, this new product will allow Mash Direct to meet continued consumer demand in 2020.”
Image Credit: Mash Direct
Jack Hamilton, chief operations officer at Mash Direct, comment on the new launch, stating: “We are pleased to launch our Cabbage Bake edition in Co-op Food, Booths and Cotswold Fayre. It’s a highly versatile product that is ideal to enjoy on its own or as a delicious accompaniment. We have seen an increased demand for high-quality, healthy convenience meals in the UK. Perfect for the changing seasons, this new product will allow Mash Direct to meet continued consumer demand in 2020.”
Image Credit: Mash Direct
Trend Themes
1. Healthy Convenience Meals - The increased demand for high-quality, healthy convenience meals presents an opportunity for innovative brands to create new ready-to-eat dishes with nutritious ingredients.
2. Steam Cooking - The popularity of steam-cooked flavors in ready-to-eat meals opens up possibilities for companies to experiment with different steam cooking techniques for enhanced taste and texture.
3. Versatile Products - The demand for versatile food products that can be enjoyed on their own or as accompaniments provides an opportunity for brands to create innovative and multi-purpose dishes like the Cabbage Bake.
Industry Implications
1. Food Packaging - The rise of healthy convenience meals calls for innovative packaging solutions that maintain food quality and preserve the dish's freshness during transport and storage.
2. Dairy Products - The use of rich creamy sauces and cheddar cheese crumbs in ready-to-eat dishes like the Cabbage Bake opens up possibilities for dairy product manufacturers to collaborate with food brands and develop unique flavor combinations.
3. Grocery Retail - The growing consumer demand for nutritious ready-to-eat meals presents an opportunity for grocery retailers to stock a wide variety of these products and capitalize on the trend.
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