BVLGARI Collaborates with fragment design on Luxe Accessories
BVLGARI works in collaboration with fragment design on a full collection of premium bags and accessory designs for the season. The pieces perfectly fuse luxurious fabric materials with whimsical shapes, highlighted by oversized branding accents of both labels.
The Italian fashion house's signature Serpenti bags arrive in a youthful iteration, keeping the same silver chains as a lavish touch. There are also two tote bags to ground the silhouettes and each piece features a label that reads "BB FRAGMENT" in order to nod to both contributing brands. The new iterations of the Serpenti bags are constructed from indigo denim materials and minimal black leather, retaining the over the shoulder structure. It also has co-branding accents on the inside and outside of the design.
The Italian fashion house's signature Serpenti bags arrive in a youthful iteration, keeping the same silver chains as a lavish touch. There are also two tote bags to ground the silhouettes and each piece features a label that reads "BB FRAGMENT" in order to nod to both contributing brands. The new iterations of the Serpenti bags are constructed from indigo denim materials and minimal black leather, retaining the over the shoulder structure. It also has co-branding accents on the inside and outside of the design.
Trend Themes
1. Luxurious Fabric Materials - Disruptive innovation opportunity: Explore new fabric technologies and sustainable materials to create even more luxurious and eco-friendly accessories.
2. Whimsical Shapes - Disruptive innovation opportunity: Experiment with unconventional shapes and avant-garde designs to create unique and visually striking accessories.
3. Oversized Branding Accents - Disruptive innovation opportunity: Implement bold branding techniques, such as oversized logos and prominent labels, to create statement-making accessories.
Industry Implications
1. Fashion and Luxury Goods - Disruptive innovation opportunity: Integrate technology into fashion accessories, such as smart fabrics or wearable tech, to create innovative and high-end products.
2. Textile and Materials - Disruptive innovation opportunity: Develop new sustainable and high-quality fabric materials for use in luxury accessories, focusing on eco-friendly production processes.
3. Design and Manufacturing - Disruptive innovation opportunity: Combine traditional craftsmanship with innovative manufacturing techniques, such as 3D printing or laser cutting, to create intricate and unique accessory designs.
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