Bulgari and Tadao Ando Join Forces on the Serpenti Collection
Award-winning architect Tadao Ando creates new designs that are set to join the luxurious Serpenti collection by Bulgari. The timepieces are made with inspiration drawn from the beauty of snakes -- the resulting capsule is dubbed the Serpenti Tuboga x Tadao Ando series. It is comprised of four watches that are a physical representation of Ando's perspective of the Serpenti jewelry capsule.
Bulgari executive director of product creation Fabrizio Buonamassa Stigliani speaks about the collection, stating "Tadao Ando possesses a rare creativity, inspired by nature and its transient character. Aligning with Serpenti felt instinctive. In a metaphor for time and transformation, indeed for the renewal of nature itself: the serpent likewise sheds its skin and emerges anew, its colors transformed."
Ando turned his attention to the four seasons when creating the watches and each face represents the respective season. Starting with summer, it was inspired by a sunny forest and has a green face with a yellow gold and steel strap. Autumn is represented by a tiger's eye finish, winter by mother of pearl and spring celebrates cherry blossom trees.
Image Credit: Tadao Ando, Bulgari
Bulgari executive director of product creation Fabrizio Buonamassa Stigliani speaks about the collection, stating "Tadao Ando possesses a rare creativity, inspired by nature and its transient character. Aligning with Serpenti felt instinctive. In a metaphor for time and transformation, indeed for the renewal of nature itself: the serpent likewise sheds its skin and emerges anew, its colors transformed."
Ando turned his attention to the four seasons when creating the watches and each face represents the respective season. Starting with summer, it was inspired by a sunny forest and has a green face with a yellow gold and steel strap. Autumn is represented by a tiger's eye finish, winter by mother of pearl and spring celebrates cherry blossom trees.
Image Credit: Tadao Ando, Bulgari
Trend Themes
1. Nature-inspired Luxury Timepieces - Luxury watch brands are incorporating natural elements into their designs, creating unique and exquisite timepieces inspired by nature.
2. Architectural Collaboration Collections - Architects collaborating with luxury brands are bringing new perspectives into product design, resulting in exclusive and innovative collections that merge architecture with luxury goods.
3. Seasonal Theme Capsule Collections - Luxury brands are introducing seasonal-themed capsule collections that reflect different aspects of nature, offering customers a variety of design inspirations throughout the year.
Industry Implications
1. Luxury Watches - The luxury watch industry has an opportunity to innovate by incorporating nature-inspired elements into their timepiece designs, creating unique pieces that appeal to customers seeking exclusivity and craftsmanship.
2. Architecture and Design - The architecture and design industry has the potential to explore collaborations with luxury brands to create exclusive collections that merge architectural concepts with luxury products, opening up new avenues for creativity and innovation.
3. Fashion and Jewelry - The fashion and jewelry industry can capitalize on the trend of seasonal-themed capsule collections by introducing limited-edition pieces that align with nature's elements, offering customers a constantly evolving and exclusive range of products.
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